Qin Zhi, the car home: increase the investment of e-commerce, do not consider returning to A shares

On May 13th, the car home handed over a good financial report in the first quarter. CEO Qin Zhi said in an interview recently that revenue and net profit growth were mainly due to the yellow pages of dealers and auto manufacturers' advertising services. In the future, we will continue to increase investment in automotive e-commerce and improve trading capabilities.

The financial report showed that the first quarter revenue of the car home increased by 82.1% year-on-year to 622.9 million yuan, exceeding expectations; the adjusted net profit was 197.5 million yuan, an increase of 44.3%. Among them, dealer yellow pages business (including dealer advertising and dealer subscription services) revenue increased by 96.3% over the same period last year, to 321.6 million yuan, revenue from auto manufacturers advertising services increased by 69.1% over the same period last year, to 301.3 billion Yuan Renminbi.

Qin Zhi believes that there are three reasons for the increase in the advertising revenue of manufacturers. First, the mobile terminal brand advertising has produced a large increase; second, the car home has the traffic of PC Aladdin; the third is the overall media situation of the car home. The development is good, the flow exceeds 15 million.

The growth of dealer yellow pages service revenue reflects the trading ability of the car home. “Our extensive offline research, the annual contribution of the car home in the Chinese car sales market exceeds 13%, and the overall is around 15%. It is equivalent to 20 million passenger car sales per year in China. Sales have already reached 3 million units."

For the future, Qin Zhi divided the business into two major blocks. “The first is the new car business, including media business, transaction business and self-operated electricity business; the second is the used car business and the automotive aftermarket business”.

Specifically, in the new car business, the annual sales contribution will be about 15%, close to 3 million; in the used car business, the user's car will be directed to the dealer, and then sold to the user by the dealer to form C2B2C. Mode and C2C mode; in the automotive aftermarket, one is the authorization system, and the other is the service provider system outside the authorization system.

It is understood that in these businesses, the car home will increase investment in e-commerce in the future and improve trading ability.

"Now the proportion of revenue contributed by home appliance manufacturers is very small, but the e-commerce business will play a positive role in promoting revenue growth." Car home CFO Zhong Wei said that it is more energetic to do e-commerce. The point is to let users, manufacturers, and dealers accept the transaction value of the car home.

At present, there are kinds of auto appliance business models, one is O2O business, payment and after-sales are completed in the dealer store. In this mode, the training is the ability to sell; the other is the B2C business, which is an underwriting behavior. Purchasing, sales policy formulation, and payment are all done at the car home, and delivery is done offline.

In addition, for the recent trend of overseas listed companies returning to A-shares, Qin Zhi believes that valuation premium, financing difficulty and short-selling mechanism are the main factors. He revealed that the car home did not consider returning to the A-shares, nor did it study the policy of the A-shares. "For a company, any decision is made around the long-term development of the company."

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