Red Star Macalline acquires the original brand name of JSWB will be retained

The sound of firecrackers in the Spring Festival has not yet completely passed, and the Chinese furniture industry has ushered in the opening of the door. According to the furniture industry, Red Star Macalline successfully acquired JSWB Furniture Group yesterday. Subsequently, the reporter also confirmed the authenticity of the news to the insider of Red Star Macalline. At the same time, the insider also said that the acquisition of JSWB by Red Star Macalline will not make a large-scale adjustment to JSW Group. The brand name will also be retained, and the specific purchase price and details will be announced on Tuesday (February 11); at the same time, the factory of JSWB has also been sold. According to another person familiar with the matter, the purchase price may reach 1.4 billion yuan, but this data has not been confirmed by Red Star Macalline. Founded in 1989, Jisheng Weibang Group, which is dominated by high-end market positioning, has always been regarded as one of the leading stores in China's home circulation field. At present, the business network of JSWB is mainly distributed in the Yangtze River Delta, the Pearl River Delta and the northeast region centered on Changchun. And this is not the first "M&A News" about the two home furnishing giants. In fact, as early as the end of 2009, Red Star Macalline launched the “Jishuang Weibang M&A Plan”. Although it was not possible because of the amount of mergers and acquisitions, it also saw the “ambitiousness” of Red Star Macalline. The success of the merger also strengthened the status of Red Star's “home store overlord”. How to continue to make money in the home industry in the era of e-commerce will be the key issue for Che Jianxin to consider next. Will continue to pay attention to this matter.

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