Road safety protection regulations have implemented market trends to be observed

“It is not possible to determine what type of car to enter from the manufacturers because it is impossible to judge whether there will be major changes in market demand after July 1.” Li Qing, general manager of Sichuan CATIC Automobile Sales Co., was very confused about what car to sell in the second half of this year.

The "Regulations on the Protection of Highway Safety" (hereinafter referred to as the "Regulations") formally implemented on July 1st replaced the fine with strong measures such as the suspension of vehicle operation certificates as the main means of punishing excessive overload. If the "Regulations" are put into place, there may be no one who cares for overloaded vehicles. However, if the implementation is inadequate, market demand will remain the same. The heavy truck dealers with insufficient liquidity should purchase what cars and sell cars from the manufacturers? According to reports, most dealers are indecisive.

â– What kind of product is difficult?

It is important for truck dealers to keep a close eye on market trends and sell cars that are suitable for sale. Heavy trucks occupy dealers with more liquidity. Once errors are judged in the market demand, a large number of models that are not welcomed by users will result in a backlog of products, which will affect the normal liquidity of working capital and lead to operational difficulties.

Li Qing said that in the past it was relatively easy to understand market demand, maintain contact with key users, understand their needs in real time, or conduct regular market research, and obtain more accurate demand information by visiting users. What makes distributors feel tangled is that users do not know exactly what to buy, and dealers are even more confused.

Zhu Hongyan, deputy general manager of Beijing Doosan Yaohui Automobile Sales Co., told reporters that the type of car that he entered was still undecided. The company's management is currently discussing what models to enter. At present, opinions are not uniform and it is not possible to decide which model to use as the focus of purchase.

â– Differentiation in market understanding

He Guoqiong, chairman of Shanghai Wanjin Automobile Sales Co., Ltd., said that many users had selected light-duty trucks before the introduction of the "Regulations" to run without overload or underload. After the implementation of the "Regulations", it will surely increase the cost of overloading. Lightweight trucks will become more and more popular.

Li Qing admitted frankly that it is necessary to observe whether overloading stubborn diseases can be completely cured by the implementation of the "Regulations." In the past, there were also many provisions for managing overload. If an overloaded driver is found by a traffic police or a road officer, he or she may be fined or privately given some money. The biggest difference between the "Regulations" and the previous rule of super rule is that the penalty measures are more severe, but severe punishments also need people to perform. Since law enforcement officials have been able to treat overloaded drivers “with one eye closed,” will such irresponsible behaviors change overnight as the “Regulations” are implemented?

â–  stocking decision became a betting game

“The cost of overloading in the future will definitely increase over the past, because as long as the “Regulations” are adopted, all overloaded trucks are likely to have their operating licenses revoked. If implemented, this is more likely. Therefore, How is the implementation of the Regulations? The market demand for light trucks will increase over the past.” He Guoqiong views the changes in market demand.

He Guoqiong stated that Wanjin’s purchase structure will not undergo major adjustments due to the formal implementation of the “Regulations”. In recent years, Wanjin has recognized that the market will have more and more demand for lightweight products, so it has been expanding the proportion of lightweight products. After the implementation of the "Regulations", Wanjin will once again increase the purchase volume of lightweight heavy trucks.

Li Qing believes that "once the bet is right" will inevitably attract a large number of users. “We analyze that the market demand will not be changed greatly due to the implementation of the “Regulations.” This round of overtaking will not be much different from the previous rule over, and users still need to carry larger trucks. Therefore, we have purchased The focus is still on such heavy trucks."

â–  Step up to deal with the stock car

Many dealers are very worried about the current backlog of inventory vehicles. As market demand may change, the inventory vehicles will be more difficult to handle.

Zhu Hongyan said that there was still a small portion of the goods that were imported last year that were not sold. After July 1, the market demand may turn to lightweight models, and the heavy-loaded vehicles will become hot potatoes. The company decided not to move forward and temporarily not to import new products. It will focus its marketing on the selling of inventory vehicles, and strive to clear the inventory vehicles before the market demand becomes clear. At that time, they will enter the marketable vehicles according to the situation.

He Guoqiong said that the company has few stock cars and is basically a lightweight model. These cars are suitable for sales after the implementation of the “Regulations”. Therefore, they do not worry about not selling, and they have also added a new batch of lighter and lighter sources.

Li Qing told reporters that he also had some stock cars in his hands. Although sales have been very good since last year, the quantity of stocks is still a little more than the number of sales. There are stocks now, and there are various models. He said that these cars are easy to modify, regardless of the market needs what kind of models, can be converted after the stock car sales.