Sanitary electricity supplier "did you go

Today's sanitary ware companies are faced with the dilemma of rising operating costs and declining sales volume. In order to reduce the cost of channels, sanitary ware companies have begun to try hydropower companies. In the Internet era, e-commerce has become a “fertile land” for all walks of life competing for Nuggets. In this land, many companies have stood up and some have fallen. It can be seen that sanitary ware business roads are not easy to go. Sanitary companies need to keep up with the pace of the Internet era.

Sanitary companies reduce costs through e-commerce channels

The cost of bathroom companies relying on traditional channels has remained high. Bathrooms are not expensive from the point of view of production costs alone, but the proportion of various costs such as rents is high, thus deviating prices from value itself. Traditional sanitary ware shops need to rely on geographical location to attract passengers. They must be opened in crowded places, but these places are expensive to rent. For example, the bathroom in Beijing hypermarkets has a rental/sales ratio of over 40%; the cost of logistics distribution is generally 15% to 20%; there are costs such as labor and advertising; there is no profit without raising the selling price; the bathroom is sold in a traditional hypermarket. The retail price is often 4 to 5 times the ex-factory price.

Faced with the Internet information age, many sanitary ware businesses have turned their attention to the Internet economy. With the listing of Alibaba, e-commerce has once again become a hot topic of discussion after people's meal. The trials of hydropower business platforms in the building material industry are not uncommon. Many sanitary ware companies smell the commercial atmosphere of the Internet and have already embarked on the e-commerce market, hoping to get a share of it. The huge market share has led many sanitary ware companies to look to the e-commerce platform in an attempt to reduce costs and expenses with new channels and reduce the pressure for survival.

Bathroom electrical business road still need to keep up with the pace of the times

Bathroom traditional marketing competes for the market with a lot of manpower and publicity investment, which is not only time-consuming and costly. In the Internet era, the Internet is widely used. Sanitary electricity suppliers can use international networks to expand the scope of their business activities to the world. E-commerce enables sanitary buyers and sellers to form a simple and easy interface on the Internet, so that the supply and demand sides are thousands of miles away, and transactions can be completed quickly through the Internet.

At the same time, the development of e-commerce channels has greatly reduced the cost of publicity and promotion of sanitary ware companies. The e-commerce platform provides bathroom companies with the opportunity to display on the Internet, and promotes network promotion for sanitary ware companies, thereby reducing the costs for enterprises in this area. the cost of. Through network promotion, the company's visibility and potential customer base can be improved. The sanitary ware company can answer customer inquiries online and contact the customer at the first time to obtain first-hand business information and information.

Of course, e-commerce channels also have huge challenges for sanitary companies. Through the development of sanitary ware e-commerce, the openness of information on the Internet will make the market competition more fair and the industrial boundaries will become more ambiguous. Under the impact of the Internet, if sanitary companies do not have a sense of innovation and do not update products and services in time, it will be difficult to survive in the Internet era.