Solid wood furniture may become the mainstream of consumption. This is a judgment made by some industry professionals on the market consumption trend in the past two years. This prediction is not groundless. The 26th Shenzhen International Furniture Fair shows this trend. Judging from the scale of the current furniture exhibition, solid wood furniture occupies four exhibition halls of six, seven, eight and nine, and gathers hundreds of brands from all over the country, accounting for about 1/3 of the entire exhibition. Especially the terminal demand feedback from agents from all over the country shows that domestic consumers are more welcoming to solid wood furniture than ever before. Another exhibitor from Beijing peddled a solid wood chest of drawers to reporters and participants, claiming that the ex-factory price of the cabinet is only 2,500 yuan, and the market retail price is 5,500 yuan. The ex-factory price differs from the market retail price by 3,000 yuan. American furniture is also quietly "changing face". Taking the example of beautiful fashion that specializes in American classical furniture, the furniture exhibited this year has changed from the "classical face" of the past. Although the furniture is still dominated by dark colors, it is as simple as possible in some details. In terms of volume, it is also much smaller than before. The reason? A person in charge of Meishang Fenghua told reporters that there are more and more customers in this age group between 30 and 40 years old. They prefer modern things. To this end, they have made adjustments based on this change in product development. Judging from the effect of exhibiting, this adjustment is in line with market demand.
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In response to this type of hot-selling furniture products, the reporter conducted some visits on its price and style trends.
Price trend: logs rose slightly, rosewood rose
From the perspective of furniture materials, solid wood furniture is mainly divided into two categories: logs and mahogany. The reporter asked some exhibitors about the prices of the two types of furniture. An executive named Yu from Shanghai Yundian Furniture believes that the price of raw wood furniture should not fluctuate too much. He said that the supply of logs like beech, teak, maple, oak, ash, elm, pine, and cypress is still abundant in China. Taking this as an example, the ex-factory price in recent years has not been much. Variety. It is mahogany furniture. Due to the lack of supply of rare wood, prices have increased significantly. Other manufacturers of solid wood furniture believe that price increases are inevitable. In addition to rising material prices, the rise in labor costs cannot be ignored. Asked about the specific price increase of solid wood and mahogany furniture, various manufacturers refused to give an accurate figure.
In the inquiry process, the reporter was puzzled by the large gap between the ex-factory price and the retail price. At a furniture booth from Shenzhen, the reporter asked an exhibitor's representative for the specific price of a bed frame exhibited. She said that the ex-factory price is more than 2,000 yuan, and Shenzhen can sell for about 4,000 yuan. In order to explain the discount of this bed frame, she further said that if some cities in the mainland may be able to sell seven or eight thousand. Ask why the spread is so big? She replied, "It's mainly because it's hard to see this style of furniture in the mainland. Things are rare and expensive!"
However, an agent has his own opinion on the difference between the so-called ex-factory price and retail price. According to him, the “retail price†of the manufacturer is just an exaggeration of the manufacturer in order to attract agents. In fact, it is not so high in terminal sales. Usually a piece of furniture can achieve a profit of 30%.
Style flow: simplicity becomes mainstream, new Chinese style becomes fashion
Judging from the furniture products exhibited at various solid wood furniture factory exhibitions, modern minimalist style solid wood furniture has become the mainstream, accounting for about 80% of the entire solid wood exhibits. These furniture use water-based wood lacquer, maintain the original color and wood grain of solid wood, warm and smooth, elegant.
New Chinese styles and new Asian styles have become new fashions. Many manufacturers have launched "New Asia", "Southeast Asia", "New Chinese" and other style series. Compared with the modern minimalist style, this type of furniture is more varied in design and style. For example, the new Asian-style furniture uses sunlight as the main color, using different materials such as leather and fabric. Its decorative patterns are mainly large branches and vines, creating a tropical rain forest mood. The "new Chinese style" is a fusion of home and west culture. Take the "New Insight" series exhibited by Yun Dian as an example. The "shape" of the furniture is European-style, but the "God" is Chinese. The Chinese elements such as window grilles, sea hall flowers, auspicious clouds, and butterflies can be seen everywhere. Beauty of the oriental culture. It provides a reference for Chinese mahogany furniture not only to maintain tradition but also to connect with the world.
At this year's exhibition, several manufacturers of solid wood furniture simultaneously launched the English pastoral style. The greatest feature of English pastoral furniture is the use of rural pastoral elements to convey a peaceful and natural attitude towards life. The design of its furniture is simpler than the European classical style, and more complicated than the modern simple style. In addition to the traditional Chinese elements that provide design creativity for the "new Chinese" style, the reference and development of Chinese traditional culture is also the direction of the design and development of new Chinese furniture manufacturers. At this furniture exhibition, several furniture factories launched "Chinese Culture" Chinese furniture series, "Tang Culture" Chinese furniture series, etc. These furniture with characteristics of different eras in China have given Chinese furniture new connotations.
Unlike the pursuit of "seeking change" for new Chinese furniture, manufacturers of traditional Chinese furniture seem to be struggling to make their furniture more "Ming Qing" and more retro. Judging from the several mahogany furniture exhibited, this pursuit has not changed.
A sales representative of solid wood furniture told reporters that the reason why solid wood furniture is welcomed by more and more domestic consumers is because with the improvement of modern people's living standards, people's requirements for environmental protection are also increasing. Solid wood furniture just meets this demand and will definitely prevail.