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The 3 major "Revelations" of hardware companies in 2011
Near the year, many industries or enterprises and institutions are racking their brains to plan for the development plan and blueprint for 2011. Hardware companies are no exception. 2011 is the golden year, because it is the first year of the official implementation of the “Twelfth Five-Year Planâ€. Many new sunshine policies that support the development of enterprises will be “born†in the first time. These are undoubtedly not a domestic mass enterprise. Gospel. The three major "revelations" of hardware companies in 2011, the new year's new weather, facing the hardware industry with better development momentum, how to start the perfect "first shot" in 2011, it depends on its own merits and correct learning of the previous car. 70% of Wenzhou lighter companies have been hit hard – transformation and upgrading Status: Wenzhou is the world's largest metal shell lighter production base, with more than 70% of its products exported overseas. However, since May this year, lighter companies have received fewer and fewer orders, and even the phenomenon of “breaking grain†has appeared in recent times. According to industry insiders, about 70% of lighter companies in Wenzhou are currently in production and production. As we all know, 60% of the lighters produced in Wenzhou are exported to Japan. Due to the upcoming CR regulations in Japan, the lighter for Wenzhou has set a strict threshold, resulting in a large number of orders. In addition, the lighters manufactured in Wenzhou generally have the characteristics of low grade and low profit. Some products are gifted in foreign countries, and some are sold in stalls. At present, Wenzhou's lighter companies are doing more OEMs. Diagnosis: In the face of the turbulent competition market, Wenzhou lighter enterprises can not rely on a single labor-intensive, low-tech technology to develop, but should be transformed and upgraded as soon as possible, to be a corporate brand, to take the end market of products, and to cross the threshold of CR regulations. . In the same way, China's hardware companies are mainly based on small and medium-sized scales. If you want to be a brand, attack technology, or build a team, you need to transform – “Strong and strong†and “Bao group heating†to promote development. Exports of hardware products worth 26.4 billion US dollars - the status quo of further study in the sea: After the development in recent years, the variety of hardware products has been continuously enriched, and the categories have gradually increased. At present, there are more than 10,000 varieties, and the product categories have also been used from the past. The three categories of hardware, construction hardware and tool hardware have grown to include ten categories of products including shower rooms, gas appliances, range hoods, cookers, zippers, locks, kitchen equipment and stainless steel products. The number of enterprises has also increased significantly, reaching more than 40,000, and more and more companies with annual sales of more than one billion. In addition, the construction of the local hardware market has achieved fruitful results, and the brand effect of the national key hardware professional market is growing. Such as: Sichuan Dazu Hardware Professional Market, Shandong Linyi Hardware Professional Market, China Kitchen and Bathroom City, etc., which have developed rapidly in terms of market connotation and scale, and have become the main distribution centers of the region. It has played a positive role in promoting the formation of the national hardware market. Diagnosis: The rapid development of hardware companies will definitely open up a broader market, of which overseas markets are indisputable. According to the customs import and export statistics of 2010, the total exports of national hardware products in the first half of this year was 26.396 billion US dollars, up 33.2% year-on-year, and imports were 7.984 billion US dollars, up 25.1% year-on-year. Therefore, going to the sea for further study is one of the plans that hardware companies can put on the agenda in 2011. 400 billion e-commerce cakes - first come, first served Status: According to relevant departments, the national network sales will reach 400 billion yuan in 2010. In the next few years, China's e-commerce will grow by more than 35%, and e-commerce business opportunities are unlimited. This shows that e-commerce is a sunrise project today. Nowadays, as a globally concerned hardware company, it is entering a fast development track, and it has become an old topic that many experts and scholars chew and think about. Diagnosis: The “Twelfth Five-Year Plan†has made information construction one of its important contents, and e-commerce is a direct and fast tool for information construction. Hardware companies must establish a global awareness, international vision and strategic thinking, earnestly grasp and use important strategic opportunities, research new ideas, introduce new measures, and create new situations, and make a perfect "picture" for 2011!