The difficulty in promoting smart locks lies in how to make users feel value for money.

Recently, there have been user reactions: the smart locks have been introduced so well in all major media, and people have the urge to install them. However, it is too expensive to go to Jingdong. The price is too expensive, even tens of thousands, cheap one. Thousands and sixs, the average is also around 3,000, it is too expensive.

There are also users complaining: Apple 7, Samsung S8, Huawei mate9 is also more than 5,000, the general entry-level smartphone is also about a thousand, and the smart lock is not moving two or three thousand, four or five thousand, such a contrast, feeling smart Locks are even more expensive than smartphones!

In response to these complaints from users, we first analyze why consumers think that smart locks are more expensive than smart phones. Secondly, we have to tell users why smart locks are so expensive.

Regarding the first question, the author believes that the first mobile phone is a fast-moving consumer product, which is the main tool for people to socialize, communicate, learn and play. Secondly, the brand and style of the mobile phone highlight the personal social status, and carry it with you or at any time. In addition, every time the mobile phone is updated, it is promoted and promoted by various manufacturers with various black technologies.

Therefore, the smart phone is not only a symbol of identity, but also a spiritual sustenance. The smart locks are different. For the first time, locks have been in the eyes of people like hardware or building materials. They have no concept of renewal. They can’t return home or are stolen. Most of them can’t be replaced. Secondly, the locks are A durable product, usually used for at least seven or eight years, so even if the lock is intelligent, it is still in the category of "hardware" in the mind of the user.

Therefore, the user feels that the mobile phone that is too broken can not take the shot, but also affects the experience and image. The locks are different. Many users think that they have used mechanical locks for more than ten years. They are used to it. Anyway, they open and lock the door, and the locks are the same. Therefore, most users think that smart locks are an electronic lock, and it is not necessary to spend so much money to buy a lock.

Therefore, the author believes that the biggest difficulty for users to accept smart locks is how to change their usage habits, and how to promote and promote smart locks like mobile phone manufacturers, telling users that the technology content of smart locks is not lower than that of mobile phones.

Next, we want to tell consumers why smart locks are more expensive than smartphones or as expensive as mobile phones. First of all, smart locks are the result of a combination of modern smart technologies, cloud computing technologies, Internet of Things technologies, and Internet technologies. The biggest difference with traditional locks is that smart locks can be opened by fingerprint recognition, magnetic card, face recognition, iris recognition, mobile APP, mobile phone WeChat, etc., eliminating the trouble of carrying keys and forgetting to bring keys.

Second, the smart lock usage environment is vastly different from smartphones. Smartphones are generally not exposed to the outdoors for a long time, while smart locks need to be exposed to the outdoors all the year round, so it must be guaranteed to work in harsh environments such as severe cold, heat, high humidity, and high salt spray.

Since smart lock is a technology product that integrates intelligent technologies, cloud computing technology, Internet of Things technology, Internet technology and other emerging technologies, and its quality is directly related to people's property and personal safety, it must ensure its stability and Quality meets or exceeds relevant standards. Therefore, a qualified smart lock must be strictly controlled from the raw materials, production processes, testing and other aspects.

Therefore, the smart lock is not lower than the smart phone in terms of technology content; it is not worse than the smart phone in the production process and quality requirements, and even stricter than the smart phone, so the smart lock is more expensive than the smart phone.

If the user still thinks that the smart lock is too expensive and worthless, then we compare the smart lock with the price of 3000 and the smartphone to see which one is more valuable. A 3000 smart lock, calculated in ten years: 3000 ÷ (365 × 10) ≈ 0.82 yuan / day, which means less than a dollar a day.

A 3,000-yuan smartphone is calculated in two years: 3000 ÷ (365 × 2) ≈ 4.1 yuan / day. This simple calculation of an account, do you think that smart phones are more expensive than smart locks? Furthermore, smart locks not only provide users with a safer home environment, but also bring a smarter and more convenient experience. Therefore, it is very worthwhile to spend thousands of dollars to buy a smart lock.