Industry status: "chaos" Because of the low barriers to entry, many companies still stay in traditional workshop-style processing and manufacturing. They are either unconscious in brand building or unwilling to spend material and financial resources. Second, many companies are not aware of the crisis and ignore brand awareness. The current door industry market is still in the stage of success or failure in price theory. No one or several large enterprises have impacted other small businesses. Now that the market is still not mature, all the companies that have squeezed into the wooden door industry want to get a piece of it. In fact, they really got the cup. Because of this temporary superiority, many companies have given up brand building. Product positioning is inaccurate, homogenization is serious, and companies do not have their own brand style... This is a common feature of most companies today. Many wooden door companies lack a subdivision plan for their products, and there may be hundreds of varieties in 10 series. In addition, the brand promotion method is single, using a consistently simple low-cost promotion method, and losing money. The winners of brand building can become the biggest winner in the door industry market. Future direction: market segmentation, accurate positioning In the industry, the future development direction of China's wooden doors must be "market segmentation, accurate positioning." There is such a phenomenon in the Chinese wooden door industry. Even a small company produces several different materials and different types of doors. Trying to seize all consumers, this not only causes serious homogenization of enterprise products, but more importantly, it is not conducive to the future brand building of enterprises. Jiuzheng Xiaobian believes that the establishment of the brand should do the following: 1. Focus on the strategic planning of the brand. Don't blindly follow other brands. You should plan your own development direction and brand recognition system centered on core values, and integrate this system into all value activities of the company, so that all the brands' external image is unified, including Visual language and behavioral language are the same. 2. Redefining the consumer group. Identify the target consumer groups of their own brands and pass on their own brand signals to their attention and resonance. Do not blindly expand the scope of the target group, large and wide may lead to one can not grasp. Pvb Film-High-End,Pvb Interlayer,Polyvinyl Butyral Film,Pvb Interlayer Film HUAKAI FENGSHI TECHNOLOGY (CHONGQING) CO., LTD. , https://www.cqhkpvb.com