Tiananmen LED display world's most expensive public welfare billboard

The large outdoor screens of many major international cities are the best tools for marketing promotion. The two giant LED screens in Beijing Tiananmen, which was set up in September 2010, are a good example. The LED lighting screen of Beijing Tiananmen Square is not charged. It only promotes the cities, important political activities and public welfare in the mainland. If the monthly price of LED screen in New York Times Square is 400,000 US dollars, it is almost the most expensive in the world. Public interest billboard.
Only broadcast national city videos

It is understood that Beijing Tiananmen two giant LEDs, each with an area of ​​200 square meters, this LED display screen maintenance costs, is the most expensive project in Tiananmen Square annual budget expenditure, about 16 million a year, but not toll.

And the Tiananmen Broadcasting Committee has a playlist every month, which broadcasts 5 to 6 public service advertisements or national image propaganda films every hour, and broadcasts 12 hours a day.

Since the proportion of giant LEDs in Tiananmen Square is different from that of TV stations, the promotional videos submitted by the provinces are all completed. All counties and cities are actively striving for such excellent exposure opportunities. For example, the film propaganda film “Paradise Grassland•Inner Mongolia” in Inner Mongolia has only 5 minutes, but it took more than a year to complete the filming.

The Tiananmen Management Committee is quite strict. There must be no fragments in the film that highlight the personal color of the local leadership, nor can it have any commercial color. At present, only the county-level promotional videos can be played, and the city-level promotional videos are still not scheduled.
'Tiananmen LED display world's most expensive public welfare billboard

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