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Unscrupulous merchants benefit from the trend of Haikou mahogany furniture to fake real profits up to 10 times
Haikou furniture market is chaotic, "green products" even formaldehyde exceeds the standard, "special price" sofa is not special, even individual furniture stores hang sheep head selling dog meat... In the past few days, the business newspaper reporter received many consumer complaints, said Haikou In the furniture market, some merchants have squandered their illusions, using the concept of “letting profits†and actually selling the concept, deceiving consumers by various means, resulting in damage to the credibility of the industry. According to industry analysts, under the background that the current national economic situation is not optimistic, due to the real estate situation, the furniture industry is sluggish and the production cost of the company has risen steadily, making Hainan's local furniture industry difficult to develop and facing a new round. Shuffle or close. Visiting the furniture market and discovering the chaos of the furniture market, Mr. Wang, who lives in Haifu Road, Haikou City, has a stomach to say. He said that not long ago, he had just renovated his new home and was ready to add some furniture. I know that in a furniture city, he found a set of sofas with a price of more than 10,000 yuan. As long as the special price is 6,000 yuan, he bought it without hesitation. Soon, he found a sofa of the same brand with the same style of 4000 yuan in another furniture store. Later, he went to find the theory of the mall. The salesperson of the mall told him that the cheaper product was the labeling product. It was not the original product at all, and he was suddenly confused. In the interview, Ms. Fu told reporters that when she bought the wardrobe, she was also fooled by a product with the certificate of “China's Excellent Green Productâ€. At that time, although the wardrobe was expensive, but in order to decorate the house, she felt that the money was worth the money, so she bought it. Unexpectedly, after moving into a new home, the whole family experienced abnormal irritability and lack of energy. Finally, she sent the wardrobe to the relevant department for testing, and the formaldehyde exceeded the standard. The reporter then visited the furniture market and found that the price system of Haikou furniture market was chaotic, fictional original price, false discount, price fraud using price tag, and some merchants used coupons, cash back, buy gifts, lottery, specials, current snaps, spikes, etc. The only way to renovate the pattern is to use some people's greed for the purpose of selling furniture. The deep reason for unscrupulous merchants to profit from the trend of a well-known insider dealer told reporters that in the Haikou market, miscellaneous wood instead of mahogany, fraud profits up to 10 times. Especially in recent years, in the case of the rising price of mahogany furniture, the market price of a set of lobular rosewood mahogany chair is more than 100,000 yuan, and a set of ordinary hardwood furniture industry is several thousand yuan, a huge price gap, let Some unscrupulous businessmen took risks and began to dig their minds to give hardwood furniture a title that was notorious. The dealer revealed that red sandalwood and ebony fish are very common. Many merchants use ordinary wood materials, which are polished, soaked, dried and painted to create a set of "redwood" furniture. In the end, these manufacturers, spend a little money, go to the competition certification, try their best to hype, to achieve the purpose of real or false, or to incorporate the real materials in the fake materials, making people really difficult to distinguish, consumers have a "fog in the flowers" Sense. At Haixiu Road, a furniture store, the reporter’s identity as a customer reflects that the so-called “certification†may mislead consumers. Some furniture dealers also said that they are not very clear about this. of. Experts suggest that the furniture industry needs to integrate this furniture market, and many furniture manufacturers are struggling: whether the production of furniture is not afraid of the high material cost, or play tricks? Is the sale of furniture indicating the real material composition, or avoiding the light? The word promotes the theme of solid wood? Wang Jialiang, general manager of Yijiahui Furniture Center, believes that at present, the furniture industry is facing a major turning point. As far as the whole country is concerned, the furniture industry is not yet a mature and regulated market. Individual operators in the industry use the so-called big brands and false advertisements to influence consumers' judgments and choices, which have had a negative impact on consumers. According to Chen Huaxuan, general manager of Haikou Hongye Furniture Co., Ltd., due to the influence of real estate regulation and control policies, Haikou’s ability to purchase furniture is weakened. In addition, due to the rising prices of raw materials and gasoline and diesel and labor costs, it is very difficult for furniture companies to survive. The gross profit margin of products is only 10%. about. Affected by this, some furniture factories with shortage of funds in Haikou have been eliminated, and some have been on the verge of bankruptcy. Even the furniture companies that continue to operate now have a very difficult life. Wang Jialiang suggested: At present, Hainan furniture industry has already felt the "pain". Many Hainan-scale furniture companies have issued "brand integration" appeals in order to stand out in the predicament, and small enterprises want to get rid of the difficulties if they want to fight alone. Its ability to resist risks can be imagined. He called on Hainan furniture industry to build local excellent furniture brands and core competitiveness as soon as possible to enhance the status of Hainan furniture enterprises in the country.