Wallpaper Industry Customer Demand Analysis 2012

Social development has grown by leaps and bounds, and people’s preferences have also been updated year after year. Each year's fashion trends are different. As a wallpaper industry, analyzing customer demand characteristics and industry trends in advance is very instructive for the new year's product development and marketing strategies.

The demands of customers continue to improve, advocating natural health With the improvement of the quality of life, people's requirements for the health, safety and environmental protection of their own living environment are also increasing. Wallpapers made from environmentally friendly materials that do not contain harmful ingredients such as lead and benzene are the most popular among consumers. Environmental wallpapers dominate the sales market, and natural materials have become an unstoppable trend in the wallpaper market.

Satisfying home decoration The pursuit of personalization and human culture is very rich in wallpaper. In order to adapt to different spaces, places, different interests and interests, and different price levels, there are several types of wallpapers to choose from. Therefore, the wallpaper is the most convenient interior decoration product for improving the aesthetic taste and regulating the taste of life. And the wallpaper can achieve infinite combinations through the changes of patterns, textures and colors, and play a unique decorative effect.

Wallpaper is gradually favored by the popularity of home improvement The reason why the sales volume of the wallpaper market continues to rise is that it meets the needs of decoration style and artistic individuality. With the improvement of the living standards of consumers, the requirements for home decoration styles and other aspects are increasing. Wallpapers The advantages have gradually emerged and can satisfy the wishes of consumers. Wallpapers are being used by more and more families.

Friends recommended wallpaper is the most popular survey data from consumers can understand and select the decoration company or decoration materials way to make such a ranking: Friends recommend - Internet word of mouth - magazine recommendations, which friends accounted for 67.742%. Most consumers are more confident in their recommendation of friends. They can look at the house of a friend's house and listen to what their friends are using. It is clear whether they are good or bad at a glance. The credibility is high.

With the rejuvenation of the Chinese wallpaper market, the scale of various wallpaper companies has continued to expand, and consumers have also begun to pay attention to wallpapers for home decoration. As a result, more wallpaper brand choices and better wallpaper quality are bound to intensify competition among various wallpaper brands. However, for the moment, companies have almost no sense of brand competition. However, in the face of homogenization of products, branding has become the best choice for companies to implement differentiated competition.