Why Shandong fertilizer companies "break out of windows"

Recently, news came from the Shandong Provincial Fertilizer Association. In the first half of the year, the fertilizer industry in Shandong achieved sales revenue and profits, which were up 28.2% and 73.1% year-on-year respectively. In the current sluggish economic environment of the fertilizer market, this set of economic data means that Shandong fertilizer companies have delivered a satisfactory answer. Recently, overcapacity in the fertilizer industry has caused the company's profit margins to be continuously compressed. This is a common problem in the entire industry, and companies may suffer losses or small profits. The key to the performance of Shandong fertilizer companies is to insist on the integration of fertilizers in the restructuring of the structure, and to make up for the difficulties of upstream fertilizers with the advantage of downstream chemicals.

The door met resistance and broke out of the window at a critical moment. This is a successful attempt by Shandong fertilizer companies to “use the structure to seek opportunities”. During the downturn of the fertilizer market, Shandong fertilizer companies did not wait and realized the development of the development in their own workshop production line.

Based on the original fertilizer business, Luxi Chemical adjusted its strategic positioning, vigorously developed downstream chemical products, and through the implementation of project construction, it initially formed integrated development of methane chloride, octyl alcohol, hydrogen peroxide, high-fluorinated polymer, caprolactam and other fertilizers. Industrial chain. Like Luxi Chemicals, Hualu Hengsheng has also positioned itself to enhance the company's core competitiveness in the implementation of related chemical product diversification strategies. Shandong Union Chemical Co., Ltd. starts from synthetic ammonia and vigorously develops coal chemical industry, oil refining chemical industry, and biological chemical industry. It has also become the leader in the development of integrated chemical fertilizers. At the same time, they have differences in starch, glucose, sorbitol, and vitamin C in the biochemical industry. The products have been put into operation one after another, and the core competitiveness of the company has been effectively improved. Among them, the sorbitol plant has been ranked second in the world and first in Asia.

Adhering to the integrated development of fertilizers has enabled Shandong fertilizer enterprises to achieve leapfrog development. It is understood that as of now, the fertilizer companies in Shandong Province have successively developed a series of deep-processed products such as hydrogen peroxide, melamine, organic amine products, salt products, aniline, formaldehyde, industrial and food grade carbon dioxide, and many products have become With the market leading, the competitiveness of enterprises has obviously increased. In adjusting the structure, transformation and development, Shandong fertilizer companies walk in the forefront of the country.

Focusing on chemical fertilizers, but not trapping himself in fertiliser cages, many of the Shandong fertilizer companies have already left their exports for themselves when they started designing their business development routes, or they said that companies have already tied up their own insurance belts. When obstacles are encountered on the road, they can climb to a safer place along the insurance belt. This creates a precious opportunity for the overall development of the company to be adjusted and changed.

From the perspective of the inside of the fertilizer industry, it is a general trend to adjust the industrial structure and develop a new high-efficiency fertilizer industry. This will also determine whether the fertilizer industry can truly advance with the times in the process of China's agricultural development. However, from the perspective of macroeconomics and the industry's prospects, adjustments to the industrial structure need to focus on fertilizers from higher and further distances, but they are not entirely confined to chemical fertilizers. When the gate is obstructed, don't forget that we have a window. Perhaps this is the enlightenment given by Shandong fertilizer companies.