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2011 China furniture industry transformation point industrial upgrading structure adjustment
As China's economic development gradually enters the battlefield of the global game, the management environment of enterprises is increasingly uncertain, and domestic enterprises are facing more severe tests than before. However, most domestic enterprises lack core competitiveness. Development depends mainly on low labor costs. Products and services are mainly imitated, innovation is insufficient, customers are relatively homogeneous, and demand is simple. If you want to get rid of the fate of cheap product manufacturers and realize the leap from Chinese manufacturing to Chinese creation, from big to strong, entrepreneurs need to examine whether the company has the true ability to cope with the changing environment. The competitive advantage of an enterprise comes from two aspects: on the one hand, the advantage of structural positioning, that is, the advantage from external resources, which may include some policy preferential treatment or protection by the government. China's current resource monopoly enterprises, such as telecommunications, energy, finance, etc., have a good performance in performance, all because of this positioning advantage. However, such positioning advantages are unavoidable and cannot be successfully replicated through learning. "Today's honey may be the poison of tomorrow." If the rules of the game change, for example, after China's accession to the WTO, the regulation of many industries will gradually relax, then this advantage will cease to exist, and enterprises lacking internal core competitiveness will cease to exist. Will be eliminated. On the other hand, the competitive advantage comes from within the enterprise, that is, through the organic combination of the company's internal work processes, systems, culture and leadership, to form the comprehensive learning ability of the organization, which is the internal strength that the enterprise needs to cultivate seriously. This advantage is a sustainable competitive advantage. And the comprehensive coordination ability within this enterprise is the core competitiveness. Moreover, in an era of ever-changing changes, it is more difficult to implement a given strategic plan. Enterprises must constantly adapt to various unpredictable changes in the outside world, adjust themselves at any time, and even need to proceed in a short-term strategy. The new transformation forms a new strategic thinking. Contemporary companies have to constantly shift the strategic positioning based on competitive advantage. On the one hand, enterprises need to seize the opportunity to make full use of existing strategic advantages to gain value, on the other hand, they need to be forward-looking, see potential opportunities and possibilities, and accordingly incorporate these possibilities into the scope of the strategy. Take into consideration and prepare for the adjustment of strategic positioning. The industry generally believes that in 2011, the focus of the furniture industry will be the upgrading of the furniture industry, structural adjustment, strategic shift, and in response to national initiatives to promote energy conservation and emission reduction. With the “low-carbon economy†becoming the most concerned term, “supporting the popularization of low-pollution products, promoting technological innovation, energy conservation and emission reduction, and enhancing the international competitiveness of the industry†will serve as a Chinese furniture center for this and future periods. task. On this basis, how to construct a competitive advantage by constructing its own brand will be an urgent problem to be solved in the face of furniture entrepreneurs.