2014 home building materials market sales fell significantly

This year's market for home building materials is more severe than last year. On the one hand, affected by the real estate market, the digestibility of the home market has become saturated. On the other hand, as the costs of all parties increase, the economic environment is not good, and people's spending power declines. Many home building materials manufacturers are suffering from inventory pressure. Not only are the "Golden September and Silver 10" markets no longer, some businesses are still facing bankruptcy.

Recently, the reporter saw in the Hong Kong Hall of Sansen Mercure Building Materials City that this is the peak season of consumption of “Golden September and Silver 10”, and there are not many customers in the shopping malls. Many merchants have advertised preferential activities.

Ms. Liu, who runs the floor tile business, said: "I am doing high-end ceramic tiles. This year, manufacturers have increased their prices, and sales are far less than last year."

Liang Li, director of the planning department of Sansen Building Materials City, said: "This year's housing prices are not stable, and there are fewer people buying houses. Coupled with the economic downturn, many people who have houses in their hands are not in a hurry to renovate. Compared with last year, this year's The sales volume of building materials has fallen sharply. Only a small number of merchants in the market can maintain small profits. As far as I know, there are currently 50% of merchants in the Baotou building materials industry who are not making money. In the past few years, people have money and decoration is also stressful this year. It’s all simple. Our sales model in the second half of the year should still focus on activities and attract some consumers through market subsidies.”

Subsequently, the reporter went to Jinrong Building Materials City in the high-tech zone. The manager of the operation department Gao Chao told the reporter that the price of home building materials this year was lower than that of last year, and the individual categories were floating. The sales volume dropped significantly, and the business of the merchants was not good. Most of the maintenance costs are flat and no loss, the profit is very low, and it is difficult to stick to it without economic strength. The last sales peak of this year will be ushered in September and October. At present, they are still focusing on activities to increase sales and grab customers.

It is understood that regardless of Sansen or Jinrong, starting from "3·15", the merchants will make every effort to make discounts on factory bargaining, group purchase feasts and so on. "But the effect is not obvious, but it has increased the number of customers." said the director of the planning department of Sansen Building Materials City.

Ms. Guo, who is doing the package business, said: “The price of my family’s wooden door has increased compared with last year. The reason for the price increase is that the cost of materials, labor and freight are rising. In the past, the cost of installing the store’s floor line was 10 dollars, now I have 13 dollars."

Manager Feng, who works in the planning department of Poly Champagne Bay, said: "The downturn in the real estate industry will inevitably lead to a decline in sales of the home building materials industry. Take Poly Champagne Bay as an example. This year's sales volume has dropped by 30% compared with the same period of last year. As of September this year, the volume was 48. Set, and last year's volume was 160 sets."

According to statistics, as of June 11 this year, the Baotou property market had a total of 11,540 commercial housing units, including 6920 residential units. The total area of ​​transactions was 1.311 million square meters. The number of transactions has decreased by 21.6% compared with the same period of last year. The sluggish market turnover has accelerated the decline in the building materials market.

Elegance said: "This year, the building materials industry is very affected by real estate. From the current situation, it is expected that next year will be better than this year, because the amount of delivery at the end of the year is more than the first half."

However, Manager Feng of the Champagne Bay Planning Department has different opinions. He is not optimistic about the economic situation next year.

Gao Chao, manager of the operation department of Jinrong Building Materials City in Gaoxin District, said that the economic recovery is very slow. If the home building materials industry wants to improve, it needs a national policy.

Editor in charge: Guangdong GO Jiaju

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