Analysis of Network Camera Market Competition

IP Camera Demand Growth The development of IPC can not be separated from the key components of the core, lens, sensors, ISP technology, such as commonly used to wide dynamic, ultra-low illumination and fog, etc., the continuous improvement of image quality can meet the growing demand for intelligent video Monitoring requirements. In addition, video compression processing technology is also one of the key technologies. On the one hand, it determines the quality of the image output. On the one hand, it is crucial to reduce the high bandwidth and high storage pressures faced by high-definition video.

On the other hand, the price of IPC has gradually decreased, especially the economic and civilian products based on the 720P. It shows that the entire network camera industry chain is becoming increasingly sophisticated and the demand is getting stronger, and the related technologies are maturing, for example, with CMOS. The improvement of sensor technology began to become the mainstream sensor in HD network cameras, and the price is more close to the people. Another major source of video compression processing chips, with SoC chip power, processor integration is higher, making the development of IPC products easier. All these have promoted the maturity of IPC products and the intimacy of prices. At the same time, they have also promoted IPC acceptance by the market and increased demand.

The rise in domestic brand strengths looks at the entire surveillance industry. Cameras have been dominated by foreign brands dominated by Japan and South Korea, and few domestic brands are also difficult to follow. In the era of network cameras, many domestic independent brands have emerged and the market share of Japanese and Korean brands has begun to be squeezed. In key industries such as finance, transportation, and safe cities, a large number of domestically-developed independent brands have gradually begun to appear. With the maturation of IPC-related technologies, technical barriers have been reduced, and image processing technologies previously dominated by foreign brands have been used domestically. Began to make breakthroughs, the advantages of some domestic mainstream technology companies began to appear. Take Blue Planet as an example. Since 2010, IPC has been developed with its development strength. In recent years, the IPC market has continued to make a sound in the rising tide. . In addition to the localization advantages of domestic companies, the domestic brand products are more in line with China's national conditions, adapted to the needs of high, medium and low-end users, and are more effective in responding to user customization and customization requirements, and quickly resolve new product and market demands. Run-in, so that the domestic network camera brand can be vigorously developed.

The high-end market is still the evolution of the main brand of international brand DVR from analog video to digital video. Once the once-famous foreign brand DVR was quickly replaced by the domestic DVR brand after digitalization, the market share rapidly decreased to almost zero. Therefore, one can't help but think of the analogy of digital cameras. After entering the IPC era, foreign brands competed with domestic brands. Judging from the current situation, the trend of the foreign brands' former positions being eroded is unquestionable. Foreign brands rely on their advantages of analog cameras and video front-end technology to accumulate certain markets, but with the maturity of local enterprise technology, marketing It is expected that domestic brands will occupy more than half of the IPC market. Of course, as far as the market is concerned, in order to reduce the market share of foreign brands to the DVR level as quickly as the DVR era, it cannot be copied in the field of cameras. Foreign brands still retain a certain share in the high-end market by virtue of their technology accumulation. .

In general, the sound development of the IPC market can not be separated from the guidance of market demand, the development of the industrial chain, and the maturity of related technologies. Good IPC products can meet the market demand, provide leading technology and quality as the goal, and are not blindly competing prices, low prices are an effective means to stimulate market stock, but the orderly improvement and benign development of products still depends on the development of technology . The mainstream position of the IPC market has been laid, and the opportunities for domestic brands have been highlighted. It is predicted that IPC will definitely have a place for foreign brands in the next ten years, but domestic brands IPC will dominate the domestic market after two years.