Cabinet hardware competition intensifies multiple drawbacks

The cabinet market has developed rapidly in recent years. The entry of many excellent brands and the development of local cabinets have intensified market competition, and many problems have yet to be resolved. First, the cabinet market is disorderly competition, the industry self-discipline is poor. Individual brands are exposed by the media, and the industry spreads rapidly. Some even deliberately copy and enlarge the newspapers in the conspicuous place of the store; when a brand boss goes out for many days, it will appear to be closed down. Rumors of the transfer store. In daily sales, some merchants purchase to achieve sales, do not hesitate to attack competitive brands, and even blame other brands. However, the industry has nothing to do with this phenomenon. Some people pointed out that "if this phenomenon has not been improved for a long time, it will be the biggest flaw in the development of the industry." In fact, the disorderly competition in the cabinet industry has also exposed the lack of self-discipline in the industry. Because the cabinet industry has not developed for a long time, local brands lack brands with industry influence, so they have not been able to form a cabinet industry as the main content. Related associations or institutions. It is difficult for brands to have the opportunity to communicate with each other and work together for the development of the industry. Second, the miscellaneous brands flooded the market and the brand fell into the encirclement. The scorpion road, which is known as the "cabinet street", in addition to some of the top brands such as Cobo Boloni, Dafan has almost gathered in the Nanchang market. From national brands such as Gold, Europa, Fangtai and Haier to regional brands such as Europe and Asia, Moon Rabbit and Good Day, there are also some cabinet merchants in the second and third echelons, dozens of sizes and styles. The cabinet store is a dazzling consumer. At the same time, the strength of the cabinet brand is matched by the quality, price and service of the product. The service is good, the brand is expensive, the price is more affordable, and the product quality and service are present. gap. For those brands that have influence throughout the country, the current market situation in Nanchang is not ideal. Whether it is the consumption power, or the industry environment, especially the difference in the owner's concept of cabinet consumption, many businesses have a hard time to hide. The impact of too many small brands and even miscellaneous brands on the industry market has further increased the market share of brand cabinets. Third, the local brand is difficult to become a low-cost climate. Nanchang has not yet had a true modern cabinet manufacturer, this fact has been diluted or even disguised. Although the production characteristics of cabinet products are different from other industries, non-domestic manufacturing will inevitably lead to increased costs such as product transportation. At the same time, the small scale, poor equipment and original production level of the craftsmanship have made it difficult for Nanchang cabinet industry to achieve long-term development. In the current market situation, most cabinet companies are reluctant to mention the place where the product is produced, and generally emphasize production at headquarters or outside. The industry frankly said that this is also a realistic portrayal of the Nanchang cabinet industry. After all, compared with other cities, the cabinet industry is still in the initial stage of development in Nanchang. But the direction of "domestic manufacturing" is not wrong, because for Nanchang consumers, the "home-made manufacturing" of cabinets is more in line with consumer demand. For example, brands such as the Moon Rabbit and Eurasia also have some foundations for “local manufacturing”. Fourth, raw materials determine the quality of cabinets In a small blue industrial park, a small-scale sheet processing plant, there are nearly half of the cabinet manufacturers' production boards from the factory, which mainly based on particle board veneer processing. In addition, in the area around Xiaolan Industrial Park and Jingdong, some cabinet processing factories that do not have eye-catching or brand names are running day and night. Through the assistance of the industry insiders, the reporter felt the processing site of individual brands on the spot. The simplicity of the scene made people wonder whether those cabinets displayed in the store were magnificent, and whether the noble cabinets were from such a production workshop. Cabinet products mainly use artificial stone countertops, fireproof panels, hardware fittings, kitchen appliances, sink basins, etc. as raw materials. But each of its raw materials has a huge quality difference, which determines the quality of the cabinet, the price is high. However, the general consumer does not know much about the knowledge of these materials, and it is indeed difficult to judge the quality of the cabinet products. Fifth, the image store expansion consumer pays from the gold cabinets to Nanchang cabinet shop first appearance debut, only less than two years on the road, Ou Pai, Fang Tai, Haier, Sakura and other cabinet stores have debut. Presenting the style of cabinets in a similar form to the modern kitchen life experience hall, demonstrating the functions of various styles of cabinets, and more convenient expression of high-quality kitchen life, it is indeed easier for consumers to feel the cabinet culture. But for more and more large-scale display stores, the corresponding increase in sales costs, how do brands break down? It is not surprising that consumers ask such questions. They also have enough reasons to believe that these cabinet brand image stores The expansion, in fact, ultimately has to let the majority of consumer owners to pay for the product, after all, is "from Beijing to Nanjing, bought no fine." Six, the quotation of water a lot of landlord confused consumption After understanding most of the cabinet brands, they know that their pricing method is calculated according to the extension meter. The so-called extension meter pricing refers to the calculation according to the length of the cabinet cabinet, that is, the unit length of the rice price × the length of the cabinet, in which the floor cabinet, the hanging cabinet and the countertop are separately priced. Under normal circumstances, the shopping guide will introduce that this extended rice price includes door panels, cabinets, basic hardware, and three standard drawers. If the customer needs to increase the drawers, baskets and other components according to individual needs, Increase the price. When asked if there is any standard in the markup, almost all the guides will indicate that they will be based on the designer's measurement results and design. According to an industry insider, this part of the price increase is an unscrupulous business to play tricky. This person pointed out that some merchants in the market now tell the drawer not only to add money, but also to add money to the basket, which is often just a bait to attract consumers. When consumers order their products, they will find that the drawers and baskets that the merchants talk about are the most basic configuration. If the consumer wants to adjust the design, the merchant will list a large list of fees, and the quotation that the merchant initially offered to the consumer becomes a display. The price increase is partly due to different products, and the price difference is very large. It is difficult for consumers to distinguish it. Seven, a large number of certificates, consumers are difficult to distinguish the cabinet industry, there is also a "common problem" in the home industry, that is, a variety of "points of award" concept is numerous, compared to the floor and other industries, the cabinet industry's "bonus", the concept is still in the primary At the stage, most of them are still "original import", "best brand", "selling brand", etc., but the sources of various "honors" are unbelievable, and the awards with real authority influence are rare. Of course, the cabinet industry needs more attention and support, and more good brands are needed, which is also a good thing for consumers. But too many and even flooding "signs", "concepts" tend to make cabinet companies add cost burdens, and these costs will eventually be passed on to consumers.

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