Cabinet industry brand is the foundation and the key

Cabinet industry brand is the foundation and the key China's cabinet market is very large, whether it is a professional cabinet brand or cross-border production. At present, there are more than 100 Chinese cabinet brands in the domestic market. As a meager profit industry, its development trend will inevitably appear to be integrated. Whether it is the integration of internal resources of the brand or the integration of resources between industries, the brand is the foundation and the key.

At present, the costs of raw materials, logistics, and manpower have increased in the industry. Although costs are rising, cabinet companies should reduce production costs and transaction costs through resource integration, optimization, and rational distribution, and enhance their ability to resist risks. From raw materials to finished products, to logistics, sales, and after-sales, each link must be cost-effective.

Cabinet industry resources integration, brand is the foundation and the key.

Enterprises need to be in a highly homogeneous competitive environment. Enterprises should not consider what means to seize the existing market share. Instead, they should think about how to integrate the advantageous resources and concentrate on breakthroughs to seek new profit growth points. In other words, within the company, streamlining resources and making rational use of existing resources are the top issues that manufacturers need to consider. At the same time, it is of course a matter of principle to grasp the connotation of the brand and to deal with the central order.

In addition, companies should be good at doing subtraction, retaining their own strongest part, and the rest should be given to their respective strong companies to achieve the optimal allocation of the industrial chain through complementary advantages and obtain the strongest competitiveness. In this process, enterprises are separated from simple producers and become an overall service provider after integrating various resources. This is a viable development path.

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