China's cabinet hardware industry marketing Raiders are always the same

At present, China's cabinet hardware industry has traditional sales channels such as shopping malls, self-development halls, and investment invitations. What are the advantages and disadvantages of these forms? What are the risks? One of the disputes, businesses can not check also.

Into the store

At present, China's stores are frequently out of hand. Red Star Meikailong, Xiangjiang home, actually home, Eurasian, as well as the vitality of B & Q .... These supermarkets are the choice of cabinet companies entering the store. The advantage of entering a store is obvious. The flow of people in the store is large and the credibility is relatively high. Businesses can directly use the fame and popularity of the store to quickly accumulate customer resources.

But the drawbacks are also obvious. First of all, the entry barrier is higher, and it is not an easy task for small and medium-sized enterprises to enter the store. Secondly, after the time when the "arquitable door" has only been revealed from B&Q, people have to worry about the store. At present, people are worried about it. Most of the stores in the settlement of funds on the calculation of the more hit the finer, but often have to organize the activities of the business has to cooperate, resulting in business capital turnover difficulties, profit decline, even more is facing a survival crisis.

Self-development hall

For enterprises with cabinet sand making machine production lines with certain backgrounds and strengths, developing their own halls is a good choice. The home furnishing experience hall has become a trend in the development of the industry. However, the requirements for governance and operation are relatively high. To have sufficient financial support, the development hall is only a dream for cabinet companies that do not have sufficient funds; in addition, their own brands must have a certain name in order to attract customers to their own showrooms. With funds and brand support, it is also necessary to take into account many factors such as the location of the exhibition hall, the daily operating costs, and the style of the exhibition hall. It is difficult for those who are not powerful to operate.

Merchants joining

Joining investment has always been the focus of attention in the industry. For mature big brands, looking for franchisees to quickly open up the situation in the country is an inevitable choice. However, the market for cabinets all over the country varies widely, and it is difficult for companies to guarantee that their brands can occupy the local market. Second, the choice of franchisees must be cautious. Many franchisees rely on big brands, but in reality, they rely on them. The name, the line of self-defense, stealing, reliance on all things, to the brand's reputation regardless, to earn a full pity will be gone, which really allows the brand in the franchisee's governance to spend their brains. Henan smashed, gravel equipment, impact broken

Similarly, there are risks for franchisees. There are countless cabinet brands in the country, and franchisees are racking their brains for the choice of franchising brands. Therefore, we have to work hard to manage our own interests.

Can online marketing hold up the future of the cabinet industry?

Relative to the above-mentioned several joining models, network marketing is a new model of ball mill manufacturer's sales. The cost of network marketing is relatively low, covering a wide range, has now become a fashionable sales model, and the choice of online marketing is also relatively Big.

In the coastal areas of Jiangsu and Zhejiang, some cabinet companies have boldly tried online marketing. They simply do not build exhibition halls, do not enter stores, and do not join merchants. They directly set up their own online stores, search for consumers through the Internet, and then let consumers directly Into their own factory custom cabinets smashed manufacturers. In doing so, it saved many intermediate factors in the Zhengzhou Hongxing Machinery Plant, greatly saving the middle cost, and it also had an upper hand in terms of price. Many younger generations of consumers are also very fond of this type of crusher. However, the biggest drawback of this model is that the network is virtual, and the credibility of businesses has become the biggest concern for consumers. Many consumers are still willing to experience real cabinet cabinets first in the showroom, while online shops make consumers feel less intuitive and unreliable.

Another form is group purchase

At present, group purchase has already swept the country. The rise of various group buying websites has caused a wave of group purchases nationwide. In the hot group buying scene, the shrewd and astounding price-spinners defeated the merchants once and again, so that the consumers on the scene saw the enthusiasm, thought that they had taken advantage of the cheap, immediately decided to buy sand washing machine. Businesses also recruit a large number of consumers from the group purchase. However, in recent years, group purchase has begun to have a crisis of confidence. No matter how buzzing the price division teacher is on the stage, the actual price is behind the scenes and the merchant negotiates a good agreement price. Consumers can't get too much benefit from it. The business in addition to giving consumers the benefit, but also must give the group buy site a certain benefit, this dryer manufacturer sample, business profits are difficult to guarantee. The evil result is that businesses have to make a fuss about quality, after-sales and other factors. The more serious consequence is that many consumers think that they can get more favorable prices for group purchases and they do not buy cupboards through other means. In this way, the group buying website will “lost kidnapping” and have to participate in various group purchase activities. Over time, the profits of businesses have become increasingly meager and the pressure for survival has increased.