China Staircase Enterprise Marketing "Three Steps"

For stair manufacturers, the dealers face directly and belong to peer-to-peer, one-on-one services. As long as both parties agree, they can start cooperation. For dealers, the situation is much more complex and dealers are sales terminals. They are facing a large number of customer groups. Every day they deal with consumers of various forms. Therefore, whether the distributor's marketing strategy is correct is directly related to the success of a commodity brand promotion in an area.

Consumer's "pass, help, bring"

People who have done sales work will have such an experience: No matter how rich your professional knowledge is, how strong your language skills are, it is no better than saying that this brand is good for his colleagues, friends and relatives. trust.

The reason is: Consumers have a preconceived psychology. When you introduce him to your products, they are in a specific sales environment. Even if you introduce your own products completely, it will not be complete as a consumer. Believe. Consumers will think that what you are saying is good for the goods you sell. Once the sales process is completed, it will be unknown whether consumers will have problems when using this product. However, consumers’ colleagues, friends and relatives say that a certain product is good, and their degree of recognition will be high. Because these consumers have completed the process from purchase to use, the so-called: Seeing is believing.

Therefore, do not despise each of your customers. They can name you, help you advertise, and bring you more consumers.

Facts speak louder than eloquence. Few consumers have a professional understanding of a product, and most of them hold a psychology of trying it out. As a distributor, the manufacturer should be required to provide as many product information as possible. For example: raw material standard certification, material environmental protection level certification, industry honor certificate and so on. It is also possible to take photos of customer's products that have been used to make photographs as raw materials for consumers. This can help consumers make judgments and reach purchase decisions.

There is a kind of rebellious psychology among consumers, that is, the better you talk about your products, the more perfect they are. Instead, they feel that they have more water and are not credible.

Therefore, it is better to follow suit and encourage consumers to go to other stores to see other brands of stairs and encourage consumers to shop around. This will give the consumer a psychological suggestion: dare to say that there must be his reasoning, such goods must have uniqueness, and thus have a psychological advantage in the hearts of consumers.