DVR price war intensifies, who will take over as a storage star

The development law of the market often interprets the “broadening, phasing out, and prospering” cycle, which is the result of the dual role of technology and market. The development of technology brings about the prosperity of the market, and the vicious competition after the relatively mature technology leads to the bottleneck of the market. As a result, technological innovation will undoubtedly become the main "save" city again!

The fall of the market is just a node at the same time as the harvest. The new cycle begins!

DVR products appeared as early as the 1990s, with video encoding compression algorithms such as Mpeg2/4, H. The progress of 264 has seen rapid development in recent years. According to statistics, in 2005, domestic DVRs sold 2 million roads, and in 2007 domestic DVRs sold nearly 8 million roads. However, although the market situation of DVR is prosperous, more and more people in the industry and manufacturers are expressing concern about the future market development prospects of DVR products. The arguments for bad news have emerged in an endless stream, and the "winter" theory is frequently seen in newspapers. It is not difficult to see the development of the detailed DVR market that these concerns are not unreasonable.

First of all, the price war of DVR products in China has intensified, and the price war is often the most deadly phenomenon in the booming market. In the first quarter of 2009, in Guangdong, the largest source of domestic distribution of security products, the price adjustments of mainstream DVR brand manufacturers based on CIF-based DVRs can be described as diving. The 8-channel and 16-channel products are close to the hard cost of processing. The DVR R&D value that should have been at the core of value is completely ignored. Secondly, due to too many DVR products of the same type in the current market, the Ministry of Public Security issued a leverage mechanism for avoiding vicious competition. CIF-based DVRs will be stopped for security product qualification testing, forcing DVRs to transfer from CIF.

It can be seen that the serious product homogeneity of the DVR market and the vicious competition caused by it have already made people feel the bleak autumn mood. The oncoming winter is all that the industry people are not willing to face. For small and medium manufacturers in the market, continuing to cut prices will be the only option. By further compressing and controlling the production costs, satisfying the needs of some low-quality and low-price markets may also be a way out.

For large-scale manufacturers, enhancing product performance and introducing new products is a solution. It can be foreseen that after CIF, products based on D1 technology will likely become the mainstream of DVRs. However, we must see that a large number of domestic DVR manufacturers are living in the downstream of the industrial chain, but they have no R&D capability. The key technology of DVR research and development is controlled by several chip manufacturers. At present, these D1-based solutions are not yet mature, which is the biggest obstacle to the DVR performance enhancement.

At present, some of the strength manufacturers have already tried to increase the product's functionality, or combine "cross-border" and "mashups" with other products, such as the introduction of digital and analog hybrid DVRs, and even integrated video intelligence analysis functions. However, this new feature product also has a fatal flaw: Mixing DVR digital and analog cameras requires powerful CPU processing capabilities. This is the same as the CPU of the architecture based on digital DSP or FPGA video coding, even if it is technically By enhancing the CPU and other modules, the cost performance of the DVR will be reduced, and there will be no advantage.

None of the above improvements are enough to become a Noah's boat to save DVRs. We believe that the development of DVRs has indeed faced a node. This is in line with the law of product and market development. The development of a product has reached its later stage, and its own improvement has been very good. Difficult to adapt to the market will often be replaced by a new generation of products. Just like the matrix of the past is infinite, but in the later period, even if a variety of forms such as digital matrix are improved, it is difficult to change the market destiny that is replaced by DVR.

See bleak after the great achievement, after bleak is winter. Despite the huge market space, although the DVR will still have a place in the future, its mainstream status will certainly not exist.

So who will replace DVR to become the new darling of the market?

It is still difficult for all-digital products to complete the rush to seize power. Because today's technology is still unable to essentially overcome the delay problem, the price/performance ratio is not optimistic, and it is far from the point where it can be compared with analog products. Products that can truly replace DVRs will be products that are between analog and digital technologies. It should be compatible with the high quality of the analog system and high quality without delay; it must also be networked and flexible in the digital system; and at the same time, it should support the key business features such as the current mainstream HD video and intelligent analysis. This kind of product, its form should accord with the high reliability, the networked application, its cost performance should satisfy the security protection multiple application's demand. Based on this market foundation, products such as SuperDVR have begun to appear in the industry. It was born out of the original DVR design concept and can provide solutions that surpass analog systems and digital systems. It can completely replace analog matrix, alarm host, and DVR. , NVR, intelligent analysis, digital management platform and other equipment capabilities.

At present, under the initiative of the Ministry of Public Security and the Ministry of Industry and Information Technology, a Ministry of Public Security is developing a national standard for security monitoring industry, "Secure Digital Video and Audio Codec (SVAC) Technical Requirements for Security Monitoring," to regulate the development of the market and improve the security industry in China. The core competitiveness. The market needs products such as SuperDVR and digital video intelligent technology based on the SVAC technology standard. According to the market demand of security monitoring, it can provide users with integrated solutions, which can fully meet the diversified application requirements for future business expansion and meet the current status and trends of intelligent construction of security technologies.

Even though the fall of DVR came, a new era of security products will follow!