Fine processing in the flooring industry becomes mainstream

As we all know, large-scale production can effectively reduce costs and bring considerable profits to the company. In the first 30 years of the rapid development of the wood flooring industry, wooden floor companies have started the production model with the influence of the seller's market. As long as they produce much more, they will inevitably sell more and can take up more market share.

Nowadays, the market situation has undergone tremendous changes. Consumers who sell what they bought before are becoming more and more “choosing”. Affected by the homogenization of product competition, consumers are demanding more and more stereotyped products from safety and health. Fashion design to high-end homes, the changing taste, which makes the original company with significant capacity advantages into a confused, because the production capacity, product high inventory, distribution channels can not be opened, the market will not open, can be described as "anxious" Some companies.

According to the current situation, is it still pursuing high productivity? The author believes that to achieve maximum benefits, high production capacity is a must, but before the production capacity is to understand the needs of users, and with the penetration of the Internet business model for various industries, the development of various fields is also growing faster and faster, that is, Say that the needs of users will change at the same time, which will inevitably require companies and "people".

Capacity is not a core weapon but basic equipment

Jiuzheng Building Materials Co., Ltd. Xiaobian believes that the big problem for flooring companies is that it is unclear who actually bought their own products, and it is even more difficult to grasp what users' habits are. Although the products are not sold, the grasp on customers is actually extremely fragile. Such a model will not work in the future business world. The author once participated in the company’s on-site group buying activities. The company’s factory area is huge, the production efficiency of the assembly line is high, and the densely packed floor is on the spot. However, no staff members register and understand all the guests entering the venue. The customer's information is also poorly understood, and the end of group purchase is only to inventory the orders, and has lost the development of potential customer base. Therefore, the number of products produced does not represent anything. The number of products sold in the short term also represents nothing. Only long-term customer satisfaction with products and services can determine the company's future output and market.

Fine processing for the ultimate user experience

With the rapid development of the Internet, "user experience" has become the most popular vocabulary of the moment. The so-called "Internet thinking" is very important to achieve the ultimate customer experience. For example, Xiao Mi’s helmer Lei Jun introduced Xiaomi’s mobile phone with a high-end headphone cord. The nylon cord is designed to avoid the cordage of the headphone cord. This small detail reveals the extreme consideration of the user’s needs when the company’s products are made, and adds to the user experience. With a large production capacity, it has won a lot of market share and won a lot in the double 11 promotion. On the other hand, floor companies don’t talk about the ultimate user experience. Some companies’ basic quality problems and after-sales service problems cannot meet the standards. Whether they follow the needs of users or not, of course, there is no lack of excellent companies in the industry to gradually move toward the direction of user experience. Products also strive for excellence.

The future trend is that user selection will become more and more extensive, and the possibility of monopoly in the industry will become less and less. Some successful traditional manufacturing companies must be fine processing enterprises with loyal customer base after precise positioning. Enterprises and users are fans of each other.