Hardware tools to take higher value-added road to seize the international and domestic double market

Nowadays, the market competition is becoming increasingly fierce. The hardware tool market in China is facing a rapid growth situation. In order to be invincible in the commercial sea, many companies are making every effort to make a big fuss in marketing. This period of rapid turbulence is often the period when most opportunities arise. If you want to quickly occupy or expand the market, hardware tools need to break the sales situation, and domestic and foreign markets must grasp both. The old sales model that used to rely on low cost to grab the market can no longer be used anymore. Whether it is the enterprise or the distributor must be transformed, develop high value-added products, improve product competitiveness in order to deal with the current situation.

In recent years, with the acceleration of the global economic integration process, the Chinese hardware tool processing industry has gradually become the main force of the world's hardware and tool industry. Whether in the global tool market or the Chinese tool market, the wide range of applications of hardware tools and their demand are beyond imagination. Demand for hand tools in some developed countries is increasing at a rate of more than 10% per year. It is reported that after more than 10 years of development, hardware tools products currently operating in Hardware City have gradually become serialized, standardized, and branded. Not only are the specifications and specifications of products complete and the quality of products is stable, but some of the famous products introduced also have a certain degree in the international market. Competitiveness.

As a distributor, we must accelerate the research and development of new products based on the advantages of the original market and consolidate the traditional hardware tools, improve the backward technology, increase the level of scientific and technological content of products, and increase the added value; based on the local cultural background, establish their own Brand, build an effective information channel and rapid response decision mechanism, establish a good reputation, provide users with quality products and perfect services. Vigorously develop rangefinders, pneumatic tools, garden tools, power tools, hand tools, measuring tools, and desktop tools, focusing on the development of high-end and sophisticated automotive tools, architectural hardware, combination tools, kitchen appliances, and other products to speed up the formation of multiple varieties. The core technologies and products with multiple specifications and serialization focus on the research and development of independent intellectual property rights and promote the successful transformation and upgrading of the industrial structure.

It can be said that we must fish. Hardware companies do not pay enough attention to channel establishment, brand promotion and maintenance; after-sales protection and after-sales service are not in place, or basically no after-sales service will directly affect the long-term development of the company. After-sales service is also a top priority. With good products and good reputation, proper brand promotion, establishment of own sales channels, brand promotion through agents, media cooperation and other channels. This requires each hardware company to use wisdom to dig for the company's own sales. At the same time as OEM production, we will accelerate the transformation of the industry and upgrade technology, improve product quality, and build our own brand and brand name.