New ideas for the development of lock industry

In the context of the international economy, the attack of the financial turmoil has made domestic foreign trade enterprises face a severe test. News of bankruptcy or bankruptcy of major companies has come to the fore, which has also led to panic among companies and investors. In conversations with some customers, some experienced foreign trade executives said: The financial crisis will be a disaster for some enterprises, but for other companies, it may be a development opportunity, to adjust themselves and open up new development paths. Good opportunity. Then, in all major industries, how should the foreign trade industry respond to this financial crisis, for example, how should China's lock industry companies adjust and seek better survival and development?

With the advancement of the times, the foreign lock industry has developed rapidly. The lock industry has an extremely important position in the hardware products and security products industry. In foreign countries, especially in developed countries, the demand for high-grade locks is extremely strong. The development of the entire lock industry in foreign countries is also extremely rapid. Not only from the scale of trade, quality technology or brand construction, the development of foreign lock industry is extremely rapid. of.

At present, domestic lock technology is changing with each passing day, and China has become the world's largest producer and consumer of locks. The domestic lock industry has annual sales of more than 40 billion yuan, and its production capacity exceeds 2 billion sets. The annual export volume exceeds 10 billion yuan. It is understood that China's annual sales of locks with a sales volume of more than 5 million yuan reached about 1,000, forming a mature industrial cluster of locks in Zhejiang, Guangdong and Shandong. Wenzhou is known as the “China Lock Capital”, and Zhongshan Xiaolan Locks enjoys the reputation of “Southern Lock City”. For the long time in 2008-2009 and in the future, the lock market will continue to grow at a rate of more than 20% per year. With the trend of global economic integration, China's lock industry has begun the road of internationalization and branding industry.

However, China's locks are not enough in terms of capital or technical strength, and the state does not pay enough attention to keep up with the development of the times. China's locks are developing slowly. The reasons are as follows: First, there is a general lack of brand awareness. China's lock enterprises are small in scale and there are not many leading enterprises. They cannot promote the development of the lock industry. China's locks belong to the low-end market, and enterprises lack brand awareness. Second, the increase in raw material costs. As the cost of steel increases, the cost of many downstream industries increases, and the lock market is no exception. The increase in raw material costs has constrained the development of some enterprises, the profit margin of enterprises has become smaller, and the competition of enterprises has increased. These also seriously affect enterprises. The establishment of the brand.

How to make your own products, your own corporate website searched by buyers, how to better promote the overseas promotion of products, and establish a truly strong brand has become a major concern for every enterprise. As a global integrated e-commerce platform, China Maritime Network, which was born in 2004, has been welcomed by SMEs with its intelligent search technology, bringing tangible profits to many lock industries. WBS's fourth-generation network optimization technology, which must be mentioned is the segmentation of keywords. Taking the lock industry as an example, taking the commonly used marble structure mechanical locks as an example, it is divided into: building locks, industrial locks, furniture locks, vehicle locks, and special-purpose locks. The locks for building buildings can be further divided into: exterior door locks, ball door locks, mortise door locks, sliding door locks, etc. With such a subdivision, Hyundai Locks Network optimizes the most subdivided keywords for each product, maximizing the search habits of buyers and ensuring the validity and accuracy of the search.