All products are graded, such as the camera we see everyday, the kind that is in the hand, the size of the palm is called the household level, the better is called the professional level, the best is Called the broadcast level, the pictures taken by different levels of cameras are different, the worst at home level, and the best at the broadcast level. Therefore, the price of the corresponding camera product is completely different. A camera that can be held in the hand can be bought for 3 or 5 thousand dollars, and the best broadcast camera may be more than 100,000. It’s all camera, the difference is really big.
From the perspective of the customer, Dr. J. MJuran, a well-known quality management expert in the United States, proposed that the product quality is the applicability of the product, that is, the product can successfully meet the needs of the user when it is used, and the user is basically the product. The requirement is applicable, and the applicability justifies the connotation of quality.
As far as locks are concerned, people usually associate locks. The first thing that comes to mind is: safety.
That's right, the basic function of the lock is to ensure security. Our life is really inseparable from locks, lock doors, lock cabinets, lock safes... No matter what locks, the purpose of our locks is to prevent foreign infringement and ensure property safety. It can be said that the quality of locks is to protect thousands of families. The property of the household is safe.
Zhongshan Yangge Lock Industry Co., Ltd. is a company specializing in the production of smart locks. Its predecessor was Zhongshan Sunshine Lock Factory. Although Yangge in the lock factory era already has Shanghai World Expo, Nanning ASEAN Expo, Garden Hotel, Huatian Hotel A group of top domestic customers, but Yang Guangui, the leader of the lock factory, did not meet the achievements.
"Those are the past results books, and do not represent the future Yangge lock industry." Yang Gegui, general manager of Yangge Lock Industry, said, "After registering as a limited company, we must use military quality to demand our production and strive to become a domestic first-class in the next five years. Lock the enterprise."
The quality of products is also graded. Those that have the widest scope of application and are most commonly used in people's lives are submersibly referred to as “civil-gradeâ€, while military products such as firearms, warships, and fighters used in national defense are generally used for civilian purposes. Technical and product quality standards are not guaranteed, because military products such as firearms, warships, and warplanes are used to shoulder the responsibility of safeguarding national security. This is why the quality of military products is far superior to that of civilian products. Therefore, the essence of military quality is that the quality of the products is very good.
Yang Guangui took advantage of his original lock factory to upgrade into a limited company, and boldly proposed a lock to do military quality, there is also a reason. "Quality of military industry is our goal to pursue product quality." Yang Guangui said: "The old saying goes: "Seeking it, getting it; seeking it, getting it. We are not military enterprises, in terms of production methods and equipment." There is a gap with the military industry, but we are pursuing the rigor of the military industry. We are going to demand the quality of our products with the most stringent requirements and standards. It is hoped that the quality of Yangge locks we use in the civilian sector can also be synchronized with military enterprises."
Yang Guangui said that there is no lock in the world that can't be destroyed. There is no lock that can't be opened illegally or violently. Without the key, a material is not paying attention, and the lock is not precise. In a very short period of time, people will open by external force, and a lock with superior material and excellent workmanship will be opened illegally. The relative difficulty is high. Yangge Lock Industry, as a lock-making enterprise, should pursue Your own locks will not be easily opened by people.
In order to let the locks sold in the civilian market have the quality of military industry, Yang Gegui, the general manager of Yangge Lock Industry, ordered the reorganization of the production line and production standards of his factory, established and improved a set of internal product quality management system, and strictly implemented the quality of the post. Standardize and strictly control product quality, from the purchase of lock body materials, chip writing and quality inspection, Yangge factory locks, experience material inspection, self-inspection of various processes, semi-finished products inspection, inspection, finished product inspection, a total of After 31 links, it can be shipped to the factory.
"What kind of quality control of the product is related to product positioning, called quality positioning, we position our quality at the military level because we want to be the best smart door lock in China." Yang Gugui, general manager of Yangge Lock Industry, said, "We believe that quality is the main measure of products, and quality directly affects the competitiveness of enterprise products in the market."
Yangge Lock's pursuit of military quality does not mean that Yang Gesuo pursues profiteering. According to the general view, the higher the product quality, the better the quality and the higher the value, but this view is not necessarily correct because of the quality. High products are not necessarily popular in the market because the high quality is high. There are many consumers who want to buy products that are a little bit cheaper but cheaper. For example, the quality of electrical products imported from Japan is relatively high, but many people still buy Chinese electrical appliances. Although the quality of domestic electrical appliances is lower than that of Japanese electrical appliances, it is cheap.
In China's domestic smart lock market, this rule still goes. Ordinary users like to decide whether to buy by price, so many companies that grab orders are simply retreating in quality, so as to meet customer needs in terms of price. However, Yang Guangui of Yangge Locks has his own opinions on this. Yang Guangui believes that the first thing to consider when making a lock is the quality of the product, not the price. "Yange lock industry is to create the best smart lock in China. The price of good things will definitely be more expensive than the difference." Yang Guangui said: "We will not sacrifice quality to seek low prices to please customers, we are more about locks. Quality is responsible, if the customer's ultra-low price conflicts with our quality requirements, we would rather choose the quality and give up the order."
Yangge lock industry quality transformation, do not want to be a military
"With the current sales situation of Yangge Lock in the market, it is not difficult for our company to make money, but making money is not the only purpose of our locks. We have a quality lock, so that consumers generally agree with China's own lock-making enterprises. It is not worse than foreign brands. This is our pursuit.†Yang Gugui, general manager of Yangge Lock Industry, mentioned his pursuit of doing business. “Compared with foreign big brands, we are small enterprises, and small enterprises also have great pursuits. In order to improve the quality level of domestic smart locks as much as possible, Yangge Lock has focused its internal quality control on the quality of military products."