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With the rapid penetration of the Internet into social, political, economic, and cultural fields and into people’s daily lives, it brought about major changes in the social economy and people’s lifestyle. As an emerging marketing model, Internet marketing is based on the Internet. It uses digital information and the interactivity of online media to assist in the realization of marketing goals. Compared with traditional marketing models, online marketing is more flexible and variegated.
Network marketing has great development prospects and will certainly become the mainstream of corporate marketing in the 21st century. At the same time, the characteristics of online marketing itself create unprecedented opportunities for shaping brand personality, making it easier to create brand personality in terms of method, faster time, and become an important platform for enterprises to create brand personality and spread brand personality.
Although the paint industry is still in a relatively low period, it is the so-called "winter." The paint industry is facing the dual pressures of economic growth and rising costs. Employment, environmental protection, and safety requirements are getting higher and higher, which further exacerbates the brutal competition in the paint market, surviving the fittest, and ebbing in the sand. However, the "winter" is not a dead end, challenges and opportunities coexist, more and more paint companies choose to join the network marketing force, the use of embarrassing network marketing, help companies develop, in the "winter" heating.
Paint companies use the Internet for marketing
Faced with the constant innovation and development of online marketing methods, traditional marketing methods seem to have gradually declined. Then, how should paint companies catch the Clippers before this irresistible "big tide" and ride the waves in the "winter"?