In today's era, the most enthusiastic about chasing stars, in addition to fans of all walks of life, are those who believe in the "star effect." In such an entertainment society, the stars have a small position, and the use of celebrity blog attention has become a very popular marketing method in all walks of life, and sanitary enterprises are no exception. However, the star is not a panacea. If the bathroom company wants to really gain something in the publicity campaign, it should use the product to speak. Fighting the price war is a cure There is a classic saying in the industry that "initiating activities is to find death, not to engage in activities is to wait for death." Nowadays, many companies are engaged in the activities of the province's linkage, and come to the celebrity endorsement to help out. But in fact, the purpose of engaging in large-scale activities is to attract customers and start the brand, not to make money. With customers, we can take the next step, otherwise it will be empty talk. Engaged in the president's signing, star signing, the province's linkage and other large-scale group buying activities are blindly hitting the price war to obtain the user volume. It is hard to hear that it is burning money, who is fighting at the bottom, who is thick. It is true that the practice of sanitary ware enterprises will only lead to vicious competition in the industry. For companies that are not strong enough, the stars have already spent a lot of money on the company. If the stars can't drive sales, it is definitely worse for companies that are already struggling. Do activities from the product itself Nowadays, the era of profiteering in the sanitary industry has been completely gone, and it has entered the era of meager profit, but it is still necessary to engage in activities in the era of meager profit, but it is not chaos, not low price is king. Now consumers' consumption concept is no longer just as easy to use as before. Without good design, good service, consumers are hard to pay attention to. Just like a talk show, it’s better to be able to get rid of the headlines, and to build your own strength. The same is true for bathroom companies. It’s better to prove yourself by product if you want to get the headlines. Please star in the sky, it is better to show yourself in the industry with the help of the situation like the Expo. Establish a bridge of communication with consumers At present, the traditional circulation mode of the sanitary ware industry is “manufacturer-distributor-consumerâ€, that is, consumers can only passively purchase the products produced by the manufacturers, and the manufacturers cannot understand the specific needs of the consumers. Especially now, when entering the era of the Internet, manufacturers can fully understand what consumers really need, and establish a platform to communicate with consumers in order to rush out in the era of oversupply, to clarify the actual needs of consumers for goods. In turn, it will promote the upstream suppliers to develop and market the products that are marketable. Many home furnishing companies have begun to design their own flagship stores on shopping websites or to cooperate with portal vertical websites to save dealers and directly to customers. This can avoid errors in the content of the link, and also let the manufacturer directly understand what the consumer needs. Concerned about surprises Label: "price war" in the bathroom industry is a cure for the symptoms Previous: "Hunger Marketing" is sought after by the sanitary ware enterprises. Next: Solid wood door enterprises must find new "pain points"
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