Wardrobe hardware company strategic focus shift

With the tightening of real estate consumption in the upper reaches, the demand in the hardware market has also gradually decreased. Many wardrobe hardware companies have started strategic thinking, gradually shifting the focus on sales from the initial stage of development to focusing on quality, design, and brand operation. Brand awareness is The wardrobe hardware industry has been unprecedentedly strengthened and building a brand has become a core development strategy for well-known companies in the industry to build a century-old industry.

Strategic focus shifts brand building

After a period of accumulation, the closet hardware manufacturing industry in China has possessed a relatively high level of manufacturing capabilities. The manufactured wardrobe hardware products are no longer synonymous with low quality and low price, and the quality of products has been recognized by international mainstream buyers and markets. However, the improvement of quality and quality does not mean that the brand building will win the final victory. China's wardrobe hardware companies still play a role of lower-level producers and processors in the international market division of labor.

The reason is that although they have the ability to produce high-quality products, most of the time, these products are provided to international brands through the way of branding, and they lack the brand's fatal flaws when they become internationally competitive in Chinese wardrobe companies. It is undeniable that the OEM approach once allowed Chinese companies to complete the initial capital accumulation in a short period of time. However, when the accumulation reaches a certain level, this mode of production has become an obstacle and becomes a barrier for the company to move toward a higher level.

Build brand need to adhere to quality

At present, some domestic closet hardware companies have gradually developed from processing-type enterprises into independent and innovative high-value-added enterprises, positioning themselves in internationalization, specialization, technology-oriented, market-oriented, and mainly export trade. Wardrobe hardware suppliers should also pay more attention to brand building and technological innovation, and step out of a new world in the context of expanding domestic demand.

It is understood that wardrobe hardware products, only with high quality, can win the market and establish a good brand image. As the saying goes, it's easy to start a business, and if the quality of closet hardware products can't be improved, not only will the market be difficult to expand, it's not conducive to brand building, and even these stable markets won through numerous difficulties will gradually be lost.