When will the Chinese furniture industry have "Danish trust"

This time I was free to travel in Denmark. What impressed me the most was the "surprising" way of trust between Danish merchants and customers, reflecting how common the mistrust in the Chinese furniture market is.

As a hurried passerby, you only need a 24-hour transportation card, you can travel unimpeded. You can take subways, buses, and trains freely, and you can also use the card in exchange for admission tickets to various museums and art galleries. The transportation card has a two-year validity period. The validity period starts from the time of the first use and becomes invalid after 24 hours. However, Denmark has not set up a special credit card timer, and no one checks the ticket at all. When to activate the card, fill it out consciously. This is to give users unlimited trust, and one cannot help making people feel how honest this country is.

 

Because the labor cost is too high, there are only one salesperson in many stores, who not only need to introduce the goods, but also have to register cash. During the whole process of customers choosing products, the salesperson seems to be indifferent. When you go to checkout, you will never glance at the handbag you are carrying, and you will not doubt that the store's product is stolen. When using a credit card, all customers are required to swipe their cards to settle the bill. In all these aspects, the salesperson always has unlimited trust in customers.

 

On the streets of Copenhagen, from time to time, specialty stores of local furniture brands such as Scandinavian style and Fule will appear. The former sells furniture, and the latter sells paint. Into it, no matter how you look and feel, or even sit down and lie down, no one will stop you. Whether customers buy or not, they will be respected, and the salesperson will always smile. The trust that merchants give customers is unlimited.

 

As beautiful as the Danish fairy tale, the merchants have unlimited trust in customers without any precautions. It may be called "Danish trust"! The Chinese furniture industry, whether it is merchants or customers, lacks this kind of trust. For example, the starting time of the transportation card is determined by the customer. This may be unimpeded in China, and I am not afraid of traveling all over the world for two years. In the operation of the furniture industry , many merchants have breached the contract in terms of delivery and warranty, and did not observe the agreed time.

 

When shopping in China's solid wood furniture store, merchants always have to be like thieves, fearing that customers are thieves. Customers do have discouraged people, as long as there is a chance, there will be some disharmony. Therefore, the two parties can only agree through the contract, and the merchant ’s format clauses are often avoided, and once the customer ignores any details in the contract, they may not be able to protect their rights in future disputes. In terms of service, many salespersons of Chinese furniture brands are very good at "smart eyes and good people". As long as you feel that you are not a shopper, you will say nothing, and there is no tenderness!

 

"Danish trust" is based on the integrity of both merchants and customers, and also has related restrictive mechanisms. For example, if a ticket evasion is found in Denmark, the credit list will be collected immediately at the meeting, which can be a big deal Now! China's furniture industry is first and foremost a business dishonesty, claiming "formaldehyde-free" but still formaldehyde pervasive, claiming "free" but setting up various traps. Secondly, consumers are dishonest and like to be greedy and cheap. It is easy to believe that "the pie is falling from the sky." The third is that there is no effective punishment system for dishonesty. The price paid by the offender is too low, so many people have no scruples, and it does not matter if they are deceived.

Editor Chen Jian

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