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Chinese life has gradually become the yearning and pursuit of a better life for Chinese people.
In this new era,
The new Chinese style has become the focus of the development of China's mahogany furniture industry.
Focus on the industry focus of the new era,
August 9,
2018 China (Zhongshan) New Chinese Redwood Furniture Exhibition
(Hereinafter referred to as the 2018 New Chinese Redwood Furniture Exhibition)
The grand opening of the Summit Forum Center on the sixth floor of China Redwood Cultural Expo City.
Thousands of guests, businessmen and media reporters from all over the country gathered at the opening ceremony of the 2018 Chinese (Zhongshan) New Chinese Style Redwood Furniture
The 2018 New Chinese Redwood Furniture Fair is hosted by the Allied Cultural Relics and Art Chamber of Commerce Art Redwood Furniture Professional Committee (hereinafter referred to as the Allied Art Redwood Furniture Professional Committee), Hongmu Media, China (Dayong) Redwood Cultural Expo City, Zhongshan Redwood Furniture The industry association undertakes and is also distributed by Zhongshan Furniture Chamber of Commerce, Wuhua Redwood Furniture Association, Zhongshan Redwood Classical Furniture Society, Zhongshan Dongyang Redwood Chamber of Commerce, Guangdong Sichuan Chamber of Commerce Redwood Branch, Guangdong Redwood Chamber of Commerce of Guangdong, Zhongshan Guangxi Redwood Chamber of Commerce, brand redwood furniture The business alliance is co-organized and supported by the People ’s Government of Dayong Town, Zhongshan City and the Guangdong Furniture Association.
2018 China (Zhongshan) New Chinese Redwood Furniture Opening Ceremony
August 9-13,
The 5-day 2018 New Chinese Redwood Furniture Exhibition,
Take the new Chinese style as the main line,
Highlight the theme of "About Design, About Culture",
Build a wide-field, deep-level and multi-form industrial interactive cooperation platform,
Highlight the cultural connotation and artistic charm of contemporary mahogany furniture,
To achieve industry multiplication and quality upgrades, and lay a solid foundation for the development of new Chinese furniture.
Thousands of people witnessed the new Chinese mahogany furniture exhibition shine
At the opening ceremony, Cheng Lu, the former vice chairman of the All-China Federation of Industry and Commerce, Zhang Bai, the former executive deputy director of the State Administration of Cultural Heritage, Lin Zuoxin, the former chairman of the Asian Furniture Federation, Song Jianwen, the eleventh executive committee of the All-China Federation of Industry and Commerce, and the traditional furniture profession of the China Furniture Association Jiang Hengfu, Secretary General of the Committee, Wang Ke, President of Guangdong Furniture Association, Guo Congshu, Secretary of the Party Committee of Dayong Town, Zhongshan City, He Xiuhu, Mayor of Dayong Town, Zhongshan City, and Wu Chiyu, President of Zhongshan Furniture Chamber of Commerce.
Expert advisors of the Allied Art Mahogany Furniture Professional Committee-Cao Jinglou, Hu Jingchu, Feng Wentu, Xu Meiqi, Cao Xinmin, Li Kaifu, Peng Liang, Su Yuan, Tang Kaijun, Korea Rong, Xie Qiaoming, Wang Zhou, Zhang Hui.
The members of the Presidium of Allianz Art Mahogany Furniture Professional Committee-Zhang Xifu, Wu Jianbo, Jin Biaoyun, Shi Lifeng, Zhong Chaoxiong, Yin Fulin, Ye Wudong, General Manager of Taiwan Qingmutang, and Executive Chairman of Allianz Art Mahogany Furniture Professional Committee, CEO of Hongmu Media , Lin Zhihong, President of Zhongshan City Redwood Furniture Industry Association, as well as the main leaders of the Furniture Industry Association, heads of colleges and universities, representatives of furniture companies, designers, members of the Bureau of the Brand Redwood Furniture Distributors Alliance, consumers and more than 1,000 people attended and witnessed In 2018, the new Chinese mahogany furniture exhibition shines.
At the opening ceremony, Cheng Lu, the former vice chairman of the All-China Federation of Industry and Commerce, pointed out in his speech that now the new Chinese style is deeply rooted in the hearts of the people. A group of respectable experts, scholars and industry elites continue to explore, give new meaning to the design, and let the new Chinese style furniture gradually come out The homogenization and other development circles have made great progress. New Chinese furniture has become the business card of national economic development and the enjoyment of the mass brand. The road of new Chinese furniture must recognize the current new trend of the world's economic society and people's life aesthetics, adhere to the typical content unique to the nation, plus innovation and craftsmanship to create first-class products and first-class brands, for China's economic development and high-end The development of luxury goods makes its due contribution.
Song Jianwen, the eleventh executive committee member of the All-China Federation of Industry and Commerce and chairman of the All-Art Redwood Furniture Professional Committee, said on behalf of the organizer that this year is the 40th anniversary of reform and opening up. In the new era of China ’s rise, more and more young people Love the new Chinese style mahogany furniture. It is hoped that the 2018 New Chinese Redwood Furniture Fair will not only lead the industry revolution, but also provide a reference to a tasteful lifestyle for contemporary Chinese.
He Xiuhu, deputy secretary of the party committee and mayor of Dayong Town, Zhongshan City, said in his speech that in May this year, Dayong Redwood Cultural Tourism Town was selected as the first batch of provincial-level special towns to create a target list, once again showing the profound foundation of Zhongshan ’s characteristic industry And cultural heritage. Last year, Tai Chung held the first new Chinese style mahogany furniture conference. The development of new Chinese style has achieved many new results. Once again, the new Chinese style mahogany furniture exhibition will continue to promote the development of Zhongshan rosewood furniture industry.
At the end of the opening ceremony, under the joint witness of leaders, guests and mainstream media, the ribbon cutting ceremony of the opening ceremony of the 2018 New Chinese Redwood Furniture officially kicked off. Subsequently, the leading experts came to the important event of this New Chinese Redwood Furniture Exhibition-"New Meaning" New Chinese Redwood Furniture Design Exhibition and Jingchu New Chinese Furniture Painting and Calligraphy Exhibition and Classic Works Exhibition, and visited the new Chinese Redwood 2018 Key enterprises and well-known brands of the furniture exhibition.
After the opening ceremony, the leading guests came to the exhibition site to visit the exhibition halls of the participating companies and the 2018 "new meaning" new Chinese style mahogany furniture design exhibition, Jingchu new Chinese furniture painting and calligraphy exhibition and classic works exhibition
The development of the new Chinese style requires constant input of fresh blood and the replenishment of new and cutting-edge forces. The "New Meaning" New Chinese Redwood Furniture Design Exhibition, which was held at the first China New Chinese Redwood Furniture Conference last year, brought together the attention of the country's big coffee and all walks of life in the society and made countless furniture design talents and institutions fascinated.
On August 9, representatives from universities such as Central South University of Forestry and Technology, Central University for Nationalities, Shunde Vocational and Technical College, Wuyi University Art Design College, Zhongshan Vocational College Art Design College, Shunde Longjiang Vocational College Furniture Design Department, and Zhongshan Shandong University , Hongguxuan, Yiguxuan, Hexing, Yasong, Guangzhou Luban Wooden Art, Taiwan Qingmutang and other brand representatives witnessed the launch of the second "new meaning" new Chinese furniture design exhibition. This design exhibition will once again open up the "new power" of design creativity and strengthen the new Chinese original design team.
In 2018, the country proposed that "Made in China will bring a quality revolution." With the birth of "China Brand Day", all walks of life are actively transforming into Chinese brands.
At the opening ceremony, Zhongshan Shuntaixuan Classical Furniture Co., Ltd. and Zhongshan Yasong Redwood Furniture Co., Ltd. exhibited the latest and unique brand ideas, product series, marketing models, etc., and faced with the national high-quality furniture dealers. communicate with. The wonderful sharing of the participating mahogany furniture brands attracted the attention of hundreds of furniture distributors and industry leaders, experts, peers and the media.
The exhibition platform with high specifications and wide audiences provides a sharing platform for the excellent brands in the mahogany furniture industry, and at the same time allows dealers to gain a deep understanding of the most vigorous brands in the industry.
2018 is a special year for the new Chinese style. On the one hand, it is a "blowout" market, and the sound of seeking change is constant. In order to get rid of the industry fog, on the afternoon of August 9th, Allianz Art Redwood Furniture Professional Committee held the second (2018) China New Chinese Redwood Furniture Forum.
Hu Jingchu, an expert consultant of the Allied Art Mahogany Furniture Professional Committee and the founder of China's higher education furniture design, addressed the forum as a representative of the organizer. He said that the forum hopes to seek more consensus on scientific research cooperation, design innovation, brand building, talent training, cultural creativity, etc. by gathering together colleagues from all over the country who have ideas and responsibilities in the furniture industry to seek the future of the new Chinese era road.
At the 2018 China New Chinese Redwood Furniture Forum, Lin Zuoxin, former chairman of the Asian Furniture Federation, took "Where is the new Chinese style taking a step forward?" "The title, exploring the future of the new Chinese style. Lin Zuoxin pointed out that Chinese-style modern furniture is a step forward. It must be designed to meet the requirements of modern large-scale industrial production methods. It has a price that most Chinese people can afford, and it is more simple, environmentally friendly and younger.
On the theme sharing of "Crisis and Opportunities of New Chinese Brands" brought by the president of Guangdong Furniture Association Wang Ke from the industry, he said that the development of new Chinese furniture should handle the "ten" relations, including new materials and conservation, design And customization, fashion and leisure, equipment and mass production, talents and craftsmen, grade and positioning, quality and efficiency, integrity and service, variety and quality, high quality and excellent price.
Peng Liang, an expert consultant of the Allied Art Mahogany Furniture Professional Committee and a leader in the "furniture design and manufacturing" major in the teaching reform demonstration major of the Ministry of Education, shared the topic of "Tracing Back to the Source: The Impact of Tang, Song, and Ming and Qing Cultures on the New Chinese Style" Peng Liang introduced that the minimalist aesthetics of the Song Dynasty and the elegant lifestyle of literati have a great impact on future generations, and traditional culture has a profound impact on the aesthetics of the contemporary new Chinese style.
Tang Kaijun, Korea Rong, and Ye Wudong discussed the hot issues in the industry around the theme of "About Design and Culture"
Then, the expert consultant of the Allied Art Mahogany Furniture Professional Committee-Tang Kaijun, the director of the Furniture Design Institute of Shenzhen University, the South Korea Rong, the director of the Oriental Aesthetics Research Institute of the China Light Industry Information Center, Ye Wudong, CEO of the Taiwan Yongxing Enterprise Group, and the general manager of Qingmutang 3 A heavyweight guest, around the theme of "about design and culture", to break the established design value and interpret unique insights.
Ye Wudong, CEO of Taiwan Yongxing Enterprise Group and General Manager of Qingmutang
In response to the many furniture companies that require the design company's design to be put into production immediately, attract investment immediately, and sell immediately, allowing the company to quickly return funds, Ye Wudong said that there is no such "special effect drug", and the company needs to accumulate in production, culture, and brand for many years. And precipitation can achieve development when the opportunity comes.
Tang Kaijun, expert consultant of Quanlian Art Mahogany Furniture Professional Committee and director of Furniture Design Institute of Shenzhen University
Tang Kaijun said that in the moment of rapid product iteration, to break out, first of all, we must figure out that the essence of the new Chinese style is "modern, simple and fashionable". In the final analysis, the brand still depends on the product.
Expert advisor of Quanlian Art Mahogany Furniture Professional Committee, Dean of Oriental Aesthetics Institute of China Light Industry Information Center, Korea Rong
As for how to achieve the ideal balance of culture and commerce for the new Chinese style furniture, Korea Rong believes that the new Chinese style furniture should serve the life of the times, while also inheriting the traditional cultural philosophy, we must change the production, design, marketing system, grasp the market demand, production Grounded furniture.
"Ingenuity Chinese" selection taps industry design potential
In order to promote the development and design innovation of the contemporary mahogany furniture industry, as well as enhance the overall level and market understanding of new Chinese-style mahogany furniture, the 2018 New Chinese-style mahogany furniture exhibition has created a large-scale Chinese mahogany furniture product and a platform for creativity and quality selection. The selection of mahogany furniture boutiques includes two awards: "Creative Ideas · New Chinese Redwood Furniture Design Award" and "Ingenuity & Craftsmanship · Classic Chinese Redwood Furniture Design Awards", aiming to discover the real needs of the market through the selection, tap the potential of industry design, and create the market wind vane.
The 2018 "Ingenuity Chinese" mahogany furniture boutique selection invites senior experts and scholars from the mahogany furniture industry to help, and a group of experts will score the works on site
On August 9, the 2018 "Ingenuity Chinese" mahogany furniture boutique selection activity held an award ceremony at the 2018 New Chinese Mahogany Furniture Exhibition Appreciation Dinner.
The brand event lasts for 5 days. More exciting events are not to be missed. It is reported that the 5-day 2018 New Chinese Redwood Furniture Fair is full of highlights and brilliant events. On August 10th, five senior expert consultants from the Allied Art Mahogany Furniture Professional Committee will jointly bring the 2018 China New Chinese Redwood Furniture Expert Theme Lecture.
Li Kaifu, a doctoral tutor at South China Agricultural University, shared the secret of mahogany furniture health through the theme lecture of "Redwood Wood Health"; Xu Meiqi, deputy director of Shanghai Furniture Research Institute, will analyze "Four Goals of Furniture Design"; Ming and Qing furniture research scholar Zhang Hui The theme of "Successful New Chinese Work and Inheritance of Ming-style Furniture" will be analyzed, and the inheritance and innovation between traditional furniture and new Chinese style will be analyzed. Su Yuan, an ergonomics expert at the Central University for Nationalities, will share his views on theory and practice. Professional understanding of "Humanized Design of Redwood Furniture"; Wang Zhou, a senior scholar in the furniture industry, will decrypt the relationship between "Redwood Furniture and Aesthetics of Life" from his own unique perspective.
In addition, the "Jingchu New Chinese Furniture Painting and Calligraphy Exhibition and Classic Works Exhibition" collected classic works of "New Chinese Furniture" and exhibited together with the ink painting and calligraphy works created by Hu Jingchu, the president of China New Chinese Culture Research Institute. An extraordinary "new Chinese" journey.
In order to promote the Chinese mahogany culture and promote the popularity of mahogany furniture, the organizing committee also organized a photography competition around the theme of "New Chinese Mahogany Furniture Exhibition" to allow more photography enthusiasts to record different new Chinese furniture exhibitions with a unique perspective.
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Throughout the event,
Consumers can also attend the 2018 New Chinese Redwood Furniture Fair,
Buy modern good mahogany furniture at wholesale prices with dealers,
And have the opportunity to participate in limited-time snapped up high-end mahogany furniture.
The new Chinese style is in a period of vigorous development,
The voyage of the new Chinese-style ship,
Requires strong power and endurance.
The 2018 New Chinese Redwood Furniture Fair is the engine that accelerates the transformation of the industry,
It will be the trend of the new Chinese style "Xinghuoliaoyuan"
Push to a climax and another climax, to achieve more vibrant brands,
Start a more brilliant new Chinese era.