"During this time, the online order volume has increased significantly!" Zhuo Xiaoqing, general manager of Dongguan Allen Furniture Co., Ltd. said with relief. Its company built its flagship store in Taobao Mall. Recently, Taobao Mall launched a new model for the connection of furniture "online shopping" and "offline experience". Tomorrow, a "China Home Building Materials E-Commerce Summit Forum" focusing on this new model will be held in Dongguan and will attract nearly 1,000 furniture companies from Dongguan and surrounding areas to participate. According to the analysis, this new channel model of docking e-commerce with offline stores will facilitate furniture manufacturers to expand channels and markets at low cost in a short period of time. Cost of trapped channels for domestic furniture sales Allen Furniture is a sofa-making furniture company in Houjie, which has expanded domestic sales since last year. "What kind of sales channel to choose? It was very confused at that time!" Zhuo Xiaoqing said. At that time, Zhuo Xiaoqing had calculated an account: Take the store channel, a set of sofas with a factory price of only 3,000 yuan, the average cost of decoration in the store showroom will cost about 3,000 yuan. Together with other expenses, the final price will climb to around 9,000 yuan. She believes that this way, the cost is too great. "Of course, this will weaken the competitiveness of enterprises and increase operating costs." Like Allen Furniture, furniture companies such as Dongguan Jinji Furniture Co., Ltd., which have exported to domestic sales, have also encountered similar situations. Cai Jiren, the manager of the new model of Taobao Mall, said that the home market will show more intense competition in 2011. Traditional channels have high costs, the growth of enterprises is weak, and rising costs have an impact on domestic sales of home. "Fight", "price war" and "channel fight" are expected to become the main tone of competition in the home furnishing industry this year. Over one hundred furniture companies try new models At the end of 2010, Allen Furniture, etc. became the first batch of furniture enterprises in Dongguan that sold exclusively through Taobao Mall. However, the gross profit margin of Allen Furniture, which opened its flagship store, has increased by 30%, but sales have been tepid. "In the beginning, some consumers did not trust the online products." The traditional e-commerce model has made furniture companies try to break through. At the beginning of the year, Allen Furniture launched a new channel model for the connection of furniture "online shopping" and "offline experience" in Taobao Mall. "After logging in to the Taobao flagship store, the buyer can directly contact the customer service department after looking at the products in the store. Compared with the past, it is difficult to make a final conclusion in the buyer's mind after watching the product. According to the introduction, Allen Furniture opened a physical furniture experience hall in Beijing and other places early this year to display online furniture and set up an electronic touch screen to directly connect with online flagship stores. According to Taobao, more than 100 companies in Dongguan want to take the new e-commerce model of combining offline and online to enhance their competitiveness. Cai Jiren believes that the new channel model that connects "offline experience" and "online shopping" will impact traditional home furnishing channels on prices and "customizable products and services."
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