Furniture prices may rise in the second half of the year

policy

Furniture export tax rebate increased by 15%

Due to the impact of the global financial crisis caused by the US subprime mortgage crisis, it has caused a certain negative impact on the export of the furniture industry. The export tax rebate rate for furniture is increased to 15%. From the list of commodities, it is mainly wooden furniture. This move will support enterprises in the industry to reduce the burden, help export-oriented furniture companies to expand the export market, and keep Chinese furniture in the international market. Market competitiveness.

A reporter visited many furniture stores in Guangzhou and found that furniture that could only be sold at 30% or 30% off before March can now be sold at 20% off. Does this mean that the industry's rumored furniture price recovery has become an established fact? Some industry analysts said that although the price of furniture will not increase much after May, it will continue to rise.

Zhuang Zibiao, secretary general of the Guangzhou Furniture Association, believes that furniture prices are likely to rise, but everything is still unstable. At present, the marketing strategy of furniture manufacturers is still dominated by small profits.

survey

Furniture prices have risen steadily mid-year

Mr. Lu, head of the home market department of Jinhaima, said that after May 1st, Jinhaima's sales have risen relatively, which is related to the real estate recovery, but it is not the main reason. The main reason is that the gradual recovery of all aspects of the economy has greatly increased consumer confidence. At present, the furniture industry has gone through the lowest stage. "Although the price of the furniture industry has shown signs of rising, it is relatively stable and has not started to rise. At the beginning of this year, the price of furniture fell to the bottom, and now it has started to go back. For example, solid wood and leather furniture have increased by 10%, and Will continue to rise. There are other furniture prices, although the magnitude is not large, but will steadily go up. "Mr. Lu said.

It is understood that Guangdong furniture exports rebounded significantly in the first and second quarters of this year. The reporter saw at the site of Jisheng Weibang that many European, American and Middle Eastern merchants have recently come to visit the new season furniture products and selected orders from them. Ms. Weng of the marketing department of Shengweibang revealed that the retail sales of the store have not changed much compared with the past, which can be said to be flat or slightly increased. But Jisheng Weibang took into account the part of international procurement, the turnover rebounded.

A number of furniture brands that are also exporters said that orders for furniture accessories sent by furniture factories have been on the rise since March.

Ms. Li, the person in charge of export of Meizhi Direct Store in Shunlian Furniture City, believes that as the real estate picks up, the price of furniture will gradually rise, but because many companies are turning to domestic sales, the pressure on domestic competition is large, so the range is not obvious. It will pick up faster after October this year.

Dealer

No significant price increase in the short term

Before May 1st, some insiders predicted that the price of furniture will rebound significantly after the festival, because the price has no room to fall. But after the festival, some people said that the market showed that in the downturn of foreign markets, furniture manufacturers and distributors will have to make concessions on prices in order to fight for cakes in the retail market.

Affected by the supply and demand of the furniture market, the price of raw materials was also forced to decrease, especially the price of wood fell slightly in April and May. According to statistics from the National Bureau of Statistics, wood production prices in the first quarter of this year fell by 4.2% year-on-year, and bamboo materials fell by 0.2%. These factors give furniture manufacturers breathing opportunities.

Similar to the manufacturer's approach, dealers also said they would not raise prices significantly. "It is impossible to increase prices in a short period of time. Furniture manufacturers will continue to give preferential prices to distributors because of the cost reduction." An industry veteran said, "Opening sales with discounts is also the main marketing strategy of current distributors. Furniture distributors Because it represents a variety of brand products, it can combine furniture discounts and be more flexible in the form of promotion. "

Expert advice

Furniture sales

Small profits and more protagonists

Zhuang Zibiao, secretary general of the Guangzhou Furniture Association, believes that it is currently difficult to predict when prices will rise, because this financial crisis has affected the world rather than a small area. Moreover, in terms of retail, affected by the real estate market, consumer confidence has not fully recovered.

In terms of foreign trade, in September, Shunde, Guangzhou, Dongguan, Shenzhen and other places will successively hold international home furnishing exhibitions. Every exhibition is a huge opportunity for furniture manufacturers. And getting more orders through the exhibition has become an important way to sell. Although the real estate market has indeed brought a certain degree of market demand, due to the shrinking of the foreign market, most companies have turned to domestic sales, and domestic competition has intensified unprecedentedly. Therefore, the marketing strategy of furniture manufacturers is still dominated by small profits.

Related reports

Order in the first half of the year

Pick up in the second half

Pay attention to the price increase in the second half of the year, people tend to order furniture half a year in advance

I ordered furniture in May and said that I would not pick up the goods until the end of the year. It seems a bit strange, but before and after May 1st, there are more and more such orders placed in advance. In this regard, most citizens said: "I heard that the economy will recover in the second half of the year, and everything will have to increase in price. Now that I see furniture stores are doing activities, as long as there are discounts, I will shoot and save a lot of money."

Order in advance to pick up cheap

Buying furniture usually takes some time in advance, because the furniture manufacturers have to make and ship, and some furniture may take more than 2 months from order to delivery. However, many citizens are now buying furniture more and more in advance, and some people in charge of the home store said, "Some customers will put the furniture in the hands of the merchant for half a year before picking up the goods. It is mainly because of certain products. Sometimes I will do some special activities. At that time, it is more cost-effective to place an order. It is too early to take it home. Another thing is that I especially like certain furniture. Buying in advance can ensure that the things I like are not out of stock. "It is understood that after ordering It is generally free for the merchant to keep it for the customer. The customer decides when to pick up the goods and the merchant will ship the goods accordingly.

It is reported that many citizens are very optimistic about buying furniture in May, especially the newly married couple in the second half of the year, all placed orders in May. In this regard, Mr. Zheng, the prospective bridegroom, told reporters, "We are getting married on" 11th "this year, and the" May 1st "small holiday is selling many brands of furniture. We both ordered it. We plan to deodorize the house before putting furniture in, so we plan to pick up the goods in October. "

Buy furniture without discounts

Recently, discounts and promotions in various shopping malls have made consumers accustomed to "discount shopping" and "promotion shopping". The sales staff of Chivas sofa said, "When we engaged in activities in May, the sales volume was obviously increased. However, when people listen to the sofa and do not bargain or discount, the sale is not good. In fact, the discount is not too much. In addition to the very few promotional styles, overall, they are more than 20% off. "According to industry insiders," Now consumers have formed a consumption inertia. If the merchants tell that there is no discount, customers also like to bargain, so in addition to some well-known Furniture brands, many furniture distributors will leave some room for consumers to bargain on the price. "

For the phenomenon of consumers “buying in the first half of the year and picking up the goods in the second half of the year”, the vast majority of distributors welcome it, but there are also some heads of the marketing department of individual small brands who are worried that “the total amount of consumption will remain the same, and consumers will be in a hurry "It's cheaper" to "sell ahead" may lead to sales in the second half of the year "successful weakness". "Industry experts said that the second half of the year is the traditional peak season for furniture sales, sales in the first half of the year increased steadily, which is conducive to A further breakthrough in the second half.

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