On the one hand, Sofia, Hao Laike, Shangpin home and other custom furniture companies have made great progress, while on the other hand, Huayuanxuan, Biaozhuo, Fuzhidao and other finished furniture brands have closed down, reorganized and stopped production. Faced with the encroachment of custom furniture, how to break through the finished furniture? Recently, brands such as Jianwei and Dynasty have used the home improvement as a port to customize the finished furniture. Can this help the finished furniture companies to regain their share? In addition to the pressing steps of custom furniture, the finished furniture itself has many problems. The high inventory of finished furniture makes the company bear huge costs and risks. The market environment is good, the supply of products is in short supply, and the contradiction is not prominent. Once the market environment is worse, the supply chain is still organizing production, the storage inventory costs are rapidly accumulating, the capital chain is continuously exhausted, and the front-end consumer demand is drastically reduced, eventually overwhelming the entire enterprise. Huayuanxuan, Biaozhuo Furniture, Fuzhidao Reorganization and production suspension in the past two years are representative cases. In order to meet the changing needs of consumers, many finished furniture are now mass-produced and set a lot of variability in product development, thus making up for the gap between finished furniture and custom furniture. The front of the furniture in the decoration is also a major change direction of the finished furniture. “I don’t think there is any contradiction between the finished product and the customization, and it can be implemented simultaneously.†Zeng Yuzhou, chairman of the overall home service business, said, “More and more consumers choose to decorate the furniture first.†If the finished furniture can be involved in the renovation in advance Design, that can replace the advantages of custom furniture to maximize the use of space. Incorporating the finished furniture into the drawing design, making full use of the space according to the type of the house, allowing the consumer to feel the overall effect and improving the space use efficiency, can greatly enhance the consumer's selection rate. Recently, Jianwei Furniture is trying a new model of “home improvement O2O+ factory customization†with Yujiao. Through the supporting software system to get the initial solution, the designer provides professional design, realizes the customization of the furniture and the decoration construction, and finally achieves the effect of shortening the construction period, meeting the budget, respecting the personality and so on. Consumers can design “home†more freely through the software client and directly connect with the factory background. The industry believes that with the development of mobile internet technology, there will be more "consumer command factories" in the future industry. The front-end design of consumers' participation in the product not only realizes the simple and seamless integration of furniture and home decoration, but also better solves the problems of “living†and “how to liveâ€, and more satisfying everyone's imagination of a better home life. More furniture information is available at http://
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Before 2004, there was no custom word in the furniture industry, and the 100 billion market was only one of the finished furniture. In the past ten years, with the sudden emergence of custom furniture concepts, from wardrobes to TV cabinets, bookcases, wine cabinets, room cabinets, bedside tables, and so on, almost all cabinet furniture has been eaten by custom-made furniture companies. According to the data, in 2014, sales of finished furniture in furniture retail accounted for 76%, which means that more than 20% of the market share was divided by custom furniture. 