International manufacturers vigorously enter the Chinese market, the state-owned enterprises bravely marched forward

Orderly transactions, fair competition, and good quality can make cabinets go further in the good situation.

At the beginning of the year, China's home appliances finally went out of the country with great fanfare and went to Vietnam to open production bases. The big masters in the country can't stand the "lonely" and get busy. From a far-reaching perspective: Changhong and the boss of the home appliance invested in the cabinet; Zhibang built a new production base of 50,000 square meters; in April, I played the second largest cabinet factory in China; in May, the American Kohler Kitchen and Bath Group Settled in Changshu; June Kangjie integrated home production base.

However, with the US subprime financial crisis, Vietnam followed suit. The people who were in high spirits began to cool down, the process in Vietnam began to delay, and the directors began an endless inspection. This chill seems to have spread to the cabinet industry, raw material prices began to float, and the whole cabinet was forced to raise prices. Real estate entered a stable period, the August Olympics was hot, and the decoration climax was mostly advanced or delayed, with a stagnation period in the middle.

International manufacturers grab the Chinese market

Europe is the center of the global furniture industry. At present, the 27 countries of the European Union have a total output value of 99.3 billion euros (market size of 140 billion US dollars) and 1 million employees. European furniture production and consumption account for about 40% of total global furniture production and total consumption. European furniture manufacturing countries, such as Germany, Italy, France, the United Kingdom and other countries have high labor costs (labor costs account for 30% of the total cost), companies have established joint ventures or wholly-owned enterprises in China. Especially in Italy, many large furniture companies have been established in China.

European high-end furniture not only has a market in China's first-tier cities, but second-tier cities are also promising. In 2008, China (Ningbo) Fine Furniture Exhibition, Italy, Spain imported furniture museum, 4 days of exhibition period turnover of 35 million yuan. On the spot, a set of 750,000-dollar lotus-shaped dining tables that won the gold medal in the Milan Furniture Fair 2007 was sold in half an hour.

Chinese cabinets boldly move forward

Although facing the weakness of the overall Chinese furniture industry, rising raw material prices and strong competitors, Chinese local brands can still go their own way.

First of all, consumers in the market have seen that the western cabinets are not suitable for the Chinese, especially the so-called imported cabinets (the whole cabinets produced and processed abroad). The height of the whole cabinet is inconvenient. Because the Westerners are generally tall, the height of the kitchen cabinet is very high. For many Chinese people, such cabinets are inconvenient to store and open. The function of the cabinet It was greatly discounted. Secondly, the height of the countertop faces the same problem. Many Chinese people have to put some things under their feet in order to comfortably cook in front of the standard western kitchen countertop. Moreover, because the western food is simpler, the establishment and distribution of the operating area is relatively simple, which directly affects the cooking efficiency of the kitchen. Finally, in the Chinese kitchen, there are many pots and pans, and the storage capacity and distinguishing ability of the cabinets are also very high. This is also the place where the Western-style whole cabinets are lacking.

The Chineseization of Western-style cabinets is a necessary process. If Chinese consumers cannot be used comfortably, it is impossible for them to fully open the Chinese market, let alone occupy the Chinese market.

Moreover, China's furniture exports are increasing. Although the European furniture center has begun to move, it does not mean that the European market is shrinking. China's products are generally low in price and cheap in labor, making them profitable. Speaking of the United States alone from 1992 to 2005, the import of all furniture products increased from 4.1 billion US dollars to 23.65 billion US dollars, almost increased by 20 billion US dollars, or an increase of 477%. During this period, imports from China increased from $208 million to $10.8 billion, an increase of almost $11 billion, or a 50-fold increase in 13 years. The cupboard can fully catch this spring breeze.

Whether it is an international manufacturer entering China or a Chinese market, it is indispensable to localize its own characteristics. The author believes that Chinese characteristics will eventually bring a sleek international brand to the cabinet industry, and cabinet companies must continue to develop.

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