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According to some surveys, when choosing a wardrobe, 58.97% of netizens preferred “price is moderateâ€, the proportion of “after-sales service†was 16.67%, “design trendy†accounted for 10.26%, and “big brand†accounted for 14.1%. As can be seen from the above data, the "price war" is no longer the object of consumer preference.
In fact, there is no substantial contradiction between "price war" and "brand value." In a mature market, each company has the responsibility to reduce the cost while increasing the value of the product. The “price war†is another form of thinking. Faced with the increasingly complex market environment at home and abroad, what methods does the company take to chase profits? Is it a policy of killing chickens and taking eggs and ostriches? Or establish a long-term base industry, a century-old shop, take the road of branding? This is an unavoidable issue in front of all enterprises, and this is also deeply considering the scientific management level of domestic entrepreneurs.
Under such a situation, the Chinese wardrobe industry is expected to hold fair and fair evaluation activities by various committees. It is hoped that these activities will enable industry experts, public wear/home improvement companies and consumers to conduct comprehensive assessments together and create a batch for the wardrobe industry. An excellent brand team forms an orderly and perfect value chain in the industry, contributing to the development of the entire industry and the entire social economy.
Wardrobe industry price wars highlight the brand value is an urgent task
In recent years, in recent years, we are delighted to see that many strength-type wardrobe enterprises have repeatedly replaced the original warehouse-style terminals with product-based terminals from product development and design to brand building. The added value of the domestic wardrobe industry is constantly changing. The increase, resulting in a substantial increase in prices. Although the “price war†of the promotion season has occurred from time to time, it does not affect the overall value of the wardrobe market.