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The observation group made a full-scale attack; the focus of attention was on the home culture, to understand the development of Chinese furniture through a multi-dimensional perspective, and to fully display the Chinese home culture.
[Time]: March 16, 2014
[Guest]: Jin Fuya Marketing Director Tan Junchao
[Reporter]: Mr. Tan, hello! Can you please introduce the products that are mainly promoted at this exhibition?
[Tan Junchao]: This year we cooperated with two American brands, so this time the main products are also imported solid wood furniture series. We are born as a teenager's furniture, and it has been more than a decade old. We are very optimistic about the youth furniture market and hope to make Jin Fuya the first brand of Chinese children's furniture.
[Reporter]: What are the characteristics of children's homes compared with adult furniture?
[Tan Junchao]: From the current market point of view, the environmental performance of children's furniture is the most important. Our youth furniture is basically made of solid wood, like Dreams, Blue Rice, etc. It is all solid wood products. In the past, we also made panel furniture, but later all changed to solid wood. The user's consumption concept has changed, requiring the product to be absolutely safe and environmentally friendly, because the child's health is the most important.
In addition, the function of children's furniture is also very important. For example, a double bed, we will consider designing bookcases and drawers inside the bed. In addition, our double bed also has a versatile model, suitable for children of different rooms and ages. For children's space, there are many practical features to consider.
Finally, the safety of children's furniture is very important, so each of our product corners will be rounded to prevent bumps.
[Reporter]: From the three perspectives of design, function and space utilization, what new trends have been presented in furniture products in 2014?
[Tan Junchao]: The functional changes are more obvious, and the children's furniture market is in great demand. Today's consumers don't just buy furniture. He also has buying needs for our soft decorations, such as curtains and accessories. Soft decorations can make furniture more valuable, and consumers are increasingly valued for accessories and product packaging. Soft culture has become an important component of furniture products and has become a point of value for consumers. Cooperation with international brands also hopes to bring advanced foreign concepts to the domestic market.
In addition, custom furniture is a big trend in the future. At present, the customization is very mature in the wardrobe industry, and the bedding and cabinet can also be customized.
[Reporter]: Is there some difference in the usage habits of the East and West?
[Tan Junchao]: In fact, more is the difference in the size of the bedding products, the other differences are actually not big.
[Reporter]: When many people talk about furniture, they will be connected to culture and think that it reflects a life attitude. How do you understand this "living room culture"? What aspects does it cover in your understanding?
[Tan Junchao]: We have always advocated indoor culture, emphasizing home and life, the harmony of family is conducive to the happiness of happiness, furniture products are to make people feel warm. From the creation of the exhibition hall, to the creation of the company culture, to the handling and maintenance of the dealer relationship, we all proceed from this principle.
[Reporter]: I saw that many brands are promoting American style and Mediterranean style at this exhibition. Is this the trend this year?
[Tan Junchao]: In fact, these two styles have been popular in adult furniture for a few years, but like the American style, because of the large space occupied, it is generally used for large-sized houses, suitable for high-end people. Therefore, we will introduce a small beauty style. In addition, the competition for Mediterranean-style products is also very intense, including French and Korean furniture.
[Reporter]: Ok, thank you.
Jin Fuya Tan Junchao: Paying attention to the "soft culture" of furniture
With the development of society, the home space has become an increasingly important communication and communication place from the initial "chaos" state, and each space is not only a material carrier, but also a symbol of culture; In the development of the Chinese furniture industry for more than 30 years, we have also seen a history of changes in home culture... On the occasion of the spring furniture fair in March 2014,