Internet home improvement wars have just staged invisible risks need to be cautious

HC Coatings News: Traditional home improvement takes at least two months, from the renovation of water and electricity pipelines to the purchase of hardware and sanitary ware, floor tiles...not an expert consumer, if a link is not expected, the decoration may be left behind. But how do you play with Internet home improvement? It can take as little as 20 days from rough to hardcover.
HC Coatings News: Traditional home improvement takes at least two months, from the renovation of water and electricity pipelines to the purchase of hardware and sanitary ware, floor tiles...not an expert consumer, if a link is not expected, the decoration may be left behind. But how do you play with Internet home improvement? From blank to hardcover, it may take only 20 days, only a few hundred yuan per square meter, and the whole process of mobile app monitoring, so the “heart-saving” process has impressed a large number of netizens who dare to adopt early adopters, and let the Internet home improvement company quickly from traditional home decoration. The market cut a big "cake".

China Hardware Business Network

Internet home improvement wars have just been staged

Using internet thinking

Make the product the ultimate

In 2015, the wave of “Internet +” was a breeze, and even the home improvement industry with the most “black holes” and “traps” was no exception. After the launch of WeChat in 2015, only one month after the launch of WeChat in 2015, the number of fans has exceeded 31,000, and the decoration orders have reached new heights every day.

"We actually went online in Taobao Tmall last April. At that time, the brand was not called 'Love Space'. It was called 'Space Wisdom'. May and June should be the peak season for decoration. We sell in Tmall. Do you know how many orders were pulled? Only two orders were sold in two months. I was about to collapse, thinking that the business had failed. I only sold 2 orders a month, and these 4 singles are basically Tmall's. Xiao Er's, after they have finished the price, he knows that this product is a good product, so he will buy it." This is the CEO of "Love Space" Chen Hao.

In 2014, the “space wisdom” on Tmall was the same as that of the traditional home improvement company. The promised home decoration time was also two months, and the home improvement price was 899 yuan/square meter. I did not expect to suffer a fiasco. After that, Chen Hao looked for opportunities to communicate with Xiaomi's Lei Jun. Lei Jun first let him greatly reduce the renovation time to 20 days, and then suggested that he sell at a very low gross profit, and the price per square meter was lowered to 699 yuan... The pursuit of "extreme" efficiency, it is possible to kill a "blood road" in the market.

How to finish the 20 days, many people feel incredible. Chen Hao conducted a 20-day live broadcast on the Internet to standardize the process. It is to decompose all the renovation processes to each day, every time period. At the same time, the decoration materials will be standardized menu for consumers to choose. For example, there are four types of brand flooring to choose from. The cabinets can be selected in three colors. There are five types of tiles to choose from, but different choices can be combined with different decorative effects. And features.

“Beijing’s largest physical home improvement company has accumulated over ten years. The maximum order in a month can reach 3,000 to 4,000. After we re-launched in 2015, we reached 595 in the first month, after 3 months. Up to 1800, this is already one of the best in Beijing's home improvement industry." Chen Hao not only won the market, but also won the investment of Xiaomi CEO Lei Jun.

Internet home improvement war

The show has just been staged

Since 2015, there have been no fewer than ten branded Internet home improvement platforms in China, and there are countless generations of unnamed people.

"Internet home improvement" is actually to operate the Internet thinking and transform the traditional home improvement model. At present, there are roughly three types of Internet home improvement companies in the market: the first category is to provide a display platform for the foreman, so that the owner can directly find the foreman on the platform and sign the contract with the foreman; the second category is to provide a network platform for the formal qualified decoration company. For the owners to choose, the owner chooses the decoration company through this platform, the decoration company is responsible for the after-sales service, the platform bears the corresponding supervision responsibility; the third type is the latest, they have their own designers and construction teams to provide standardized products, complete the design, The construction mode provides decoration services for the owners and is responsible for the after-sales service.

In addition to the "love space" mentioned above, there is also the "Mushroom Decoration" launched in January 2015, claiming to be "the most cost-effective Internet decoration", positioning itself to serve young people and playing "We provide better internet decoration for young people." Experience the slogan. It is said that “Mushroom Decoration” relies on its 7-year decoration basic market, with more than 7,000 cooperative merchants, and launched a “599 yuan/square meter” decoration price; the personalized home improvement website “Micro-loading network” was launched, which immediately attracted A large number of fans, this site aims to improve the quality of life, to do partial decoration at home, claiming that "price, effect, design is completely transparent"; even the real estate giant "Soufang.com" is also attracted by the charm of Internet home decoration, the introduction of extreme hardcover 666 yuan / square meter program...

Recently, the mobile decoration platform has also produced a “black horse”, which is mainly called “Free Design, Free Quotation, Free Volume” and “Tuba Rabbit” after “Satisfaction with Decoration”. The special service is to provide remote viewing site and decoration diary. , install and repair wealth, etc., provide free room, quotation, air testing and other sponsorship services for the owners who are ready to decorate.

The advantages of "Internet home improvement" are obvious, that is, the elimination of complicated intermediate links, transparency, process and price standardization. However, due to the initial emergence of the Internet home improvement market and the different forms of power, a "competition of Internet home improvement" is inevitable.

Invisible risk needs to be cautious

Ask a few more questions why

According to data released by the China Indoor Decoration Association (CIDA), the growth rate of the Chinese national equipment industry exceeded 10% in 2013-2014. In 2014, the total output value of the home improvement industry was about 1.5 trillion yuan. In terms of network demand, the average daily search index of the home improvement industry reached 2.6 million in 2014, an increase of 14.4% from the previous month. The home improvement industry search index was affected by the rebound of the property market, showing a steady upward trend. The market demand for “Internet home improvement” has already begun to appear.

However, the emergence of new things always has two sides. While people enjoy their advantages, they will inevitably usher in the unpredictable negative effects. "The original plan was completed at the end of November, and now it is near mid-term, but no one can tell me the exact time of completion. It is estimated that it will be pushed back one month." Netizen complained, "From measurement to material selection, to decoration, There will be new problems in each link, and the original check-in plan will be disrupted."

The problem encountered by Miller is not a case. On the one hand, all kinds of new building materials in the market "target=_blank> building materials are endless, the price is ever-changing, consumers will change their original ideas when they are in the decoration; on the other hand, the actual construction will always be In the case of exceeding the standardization of decoration, it is necessary to renovate or add items... The survey data of the China National Assembly Association shows that it is not so fast, such as the construction time, from the signing of the user to the actual start, such as the 20 days promised by “Love Space”. Construction, in fact, has to add time for stocking; and the construction time of "Soufang.com" is about 50 days, but it is still unstable; "Leiya home improvement" is unstable due to the need to meet the needs of diverse home improvement.

In addition, the decoration building materials "target=_blank> building materials, design plans, construction quality, etc., are similar to traditional home improvement companies, and there are potential risks. Jiao Zhiyong, professor of economic law at the Capital University of Economics and Business, reminds netizens that if they choose Internet home improvement, Be sure to use contracts to protect your rights and interests. "No matter what form of Internet home improvement, you must implement the contract. Don't be afraid of trouble, details such as decoration main materials, construction time, supervision, etc. cannot be ignored. If you don't understand, be sure to ask a few more questions. In the event of a problem, use legal weapons to protect your rights. ”
Http://news.chinawj.com.cn Editor: (Hardware Business Network Information Center) http://news.chinawj.com.cn

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