Of course, tens of thousands, even hundreds of thousands and millions of sets of mahogany furniture are of course inseparable from the consumption ability, but it is also related to the lack of young people's understanding of mahogany. However, with the improvement of consumption capacity after the 70s and 80s, it is also time for the mahogany furniture to enter the young market. "The mahogany is old-fashioned, the old-fashioned board is far from the young people's aesthetic?" If this is a right and wrong question, and your choice is "Y", then you are "walking treasure" every minute. Nowadays, mahogany furniture is quickly matched with culture, art and fashion. From old antiques to trendy people, it will definitely make you shocked: the original mahogany can also be like this! Redwood looks new again and again Trick 1 Incense and tea popularity Jinshanghong, which was established only at the end of last year, has brought amazement to the redwood industry. New Express reporters saw in two stores in Pazhou and Panyu that their store decoration is different from the traditional mahogany store, and more soft decoration with brewing atmosphere is applied, such as some curtains, flowers, cultural furnishings, etc., feminine The decoration style is very attractive. According to Hu Jing, every store in Jinshanghong will have a certain traditional culture as its theme. For example, the Pazhou store focuses on tea ceremony. In addition to integrating the concept of a round place in the decoration, the theme of the tea ceremony space is created in the space; the Panyu store focuses on the incense road. When entering the store, you can smell a faint scent of burning, and in The elements of Zen and the tradition of oil-paper umbrella are included. Allow consumers to understand the mahogany furniture while being exposed to traditional culture. At the end of the year, when the crowd was not busy, the reporter saw that Jin Shanghong's crowd was much stronger than other brands, and many of them were young people. Trick 2 Young Madou shoots a blockbuster "Madou", the online graphic model, has become popular with young people with the prevalence of online shopping, and has become a spokesperson for cutting-edge fashion. In general, the Madou we see is dominated by show clothes, and now in the mahogany world, you can also see the figure of young "Madou": A young cutie is wearing a fashionable dress and a face makeup of Peking Opera, posing in front of a Ming style circle chair; a Madou dressed in a fashionable military uniform, ready to raise a gun to kill the enemy, is leaning against a Qing carved carved chair ; Two red lips biting a carved round table ... Some of these fashionable, lively, and very alternative fashion blockbusters are actually from the hands of mahogany furniture, making people's impression of mahogany greatly improved. It is said that it was Lian Tianhong who was among the "Top Ten Mahogany Furniture Brands" since it was established in 2007. According to Liu Haichao, unlike other mahogany brands, Lian Tianhong has his own full-time madou, specializing in "mahogany blockbuster", which has attracted the attention of many young people for the brand. In addition to the shooting of the mahogany blockbuster, Liantianhong also vigorously promotes the combination of mahogany furniture and modern home decoration. On the brand's website, a large number of hotel, club, and even home space design plans are published. Using mahogany furniture to create classical, neoclassical, and modern space effects, consumers can see that mahogany furniture is not only present. In the antique home. Trick 3 Hand in hand is very artistic Yonghua Redwood, who has just celebrated her 25th birthday, also attaches great importance to the promotion of redwood culture. According to Qiu Zhikun, Yonghua Mahogany cooperated with the Arts and Crafts Association and launched the “Yonghua Mahogany Art Museum†in synchronization with the 2010 Asian Games, focusing on Lingnan traditional art. The art gallery incorporates traditional Lingnan arts and crafts such as Guangxiu, tooth carving, and jade carvings, as well as mahogany furniture exhibitions, cultural introductions, and on-site craft production demonstrations. While promoting traditional art, it also popularizes mahogany cultural knowledge. It is reported that the project has been highly valued by the Panyu District Government and will be built into a cultural and tourist attraction in the future. The government will also organize students and social workers to visit the Art Museum one after another. Qiu Zhikun said that the Art Museum will become a place for Yonghua to promote the redwood culture, and build a platform for more young people to recognize traditional culture and art. After 70, after 80 The next goal of the Redwood brand Iris, who is engaged in the media industry, is a typical post-80s generation, and has a 2 year history of fever with mahogany. Under the influence of the surrounding ears, Iris had a preliminary understanding of the mahogany culture, and later became out of control. "I didn't understand before, and I felt that Redwood was too far away from us. I didn't expect the culture behind Redwood to be so extensive and profound. Many classic designs are still very fashionable. After knowing it, you will fall in love with it." There are not many post-70s and post-80s who have the same feeling as Iris, but they are just the tip of the iceberg. A reporter from the New Express visited major stores and found that there were very few young people visiting the Redwood Pavilion. Randomly surveyed the post-70s and post-80s of 20 shoppers, only 3 said they would choose mahogany furniture if they were capable; more said they would "not call" mahogany furniture. Of course, tens of thousands, even hundreds of thousands and millions of sets of mahogany furniture are of course inseparable from the consumption ability, but it is also related to the lack of young people's understanding of mahogany. "Now young people have too few ways to get in touch with mahogany." Liu Haichao, head of marketing for Liantian Hongmao, said that the promotion channels for mahogany furniture are mostly professional media magazines, which are often out of reach for young people. Qiu Zhikun, the sales manager of Yonghua Redwood, believes that the operation of redwood is risky, and the small factories are not strong enough. The big factories are committed to consolidating the core consumer groups, and the awareness of promotion is not widespread. However, with the improvement of consumption capacity after the 70s and 80s, it is also time for the mahogany furniture to enter the young market. Market trend Love culture, engage in art, and play fashion Although he has only been in contact with mahogany for two or three years, Hu Jing, the person in charge of Jin Shanghong, is also an authentic audiophile. The prevailing Nordic style has the same charm. The Ming-style furniture that ancient literati Mo Ke participated in the design has deep connotations. Not only did he master the "ergonomics" approach hundreds of years ago, but his design also incorporated oriental philosophy such as Tianyuan, and many of them reflected the social relations at that time. In Hu Jing's view, the mahogany furniture is actually in line with the young people's aesthetic vision, and can withstand the fine taste, the rest is how to promote. Focusing on the young market may be too early for some businesses, or it may be overwhelming. But including the veteran Yonghua Mahogany, the rising momentum of Liantianhong, the cutting-edge brand Jinshanghong, etc., there have been new actions recently launched. The unanimous consensus of these merchants is to start with packaging and promotion, and add elements of culture, art, and fashion to make mahogany closer to the aesthetic interest of young people, and make mahogany full of attention: this side of the box red breaks the traditional mahogany The hypermarket model uses overall soft clothing and integrates the traditional tea ceremony and incense culture to bring a refreshing mahogany space. In that box, Lian Tianhong convened a young "Madou" to shoot a mahogany blockbuster, combining modern girls with classic furniture. Sparkle; Yonghua mahogany is not far behind, teaming up with Lingnan traditional arts and crafts, creating a mahogany art museum ... associated with culture, art, and fashion, mahogany furniture is gradually subverting your eyes and ideas. Redwood investment hotspots for people aged 30-40 ◠"Old Redwood" Scarlet Rosewood ◠"New Redwood" White Rosewood ◠Grass flower pear (Myanmar flower pear, Laos flower pear) According to Qiu Zhikun, the three precious species of red leaf sandalwood, Hainan Huanghua pear, and Vietnam Huanghua pear have been exhausted, and the current new rise point is on the red rosewood. Last year, the price of scarlet rosewood almost doubled, and the raw materials rose to 70,000 yuan per ton. Qiu Zhikun predicts that scarlet rosewood will also be exhausted within five years, so now is a good time to purchase. The price of a three-piece set of red rosewood Ming style circle chairs is currently around 20,000 yuan, which is relatively easy for young people to accept. At the same time, it can also be well integrated into other home styles. With the urgent resources of the three major wood species and scarlet rosewood, white rosewood and oxalate will be potential stocks to replace them in the future. At present, the price of white rosewood is less than 20,000 yuan / ton, the price of Caohua pear (Myanmar flower pear, Laos flower pear) is only more than 10,000 yuan / ton, and the cost of a three-piece set of Ming style circle chairs is about 10,000 yuan. Considering home use and long-term investment, people aged 30-40 may wish to consider these wood species. You know Shop the 12-character mantra of mahogany "Look at the scientific name, recognize the white body, pat the wood grain, and make a mark." This is Qiu Zhikun's twelve-character mantra for identifying redwood. According to him, this practice is currently very popular in Shanghai, but it is still not widespread in Guangzhou. Qiu Zhikun suggested that when consumers sign a contract with a mahogany merchant, in addition to asking the merchant to indicate the scientific name of the mahogany, they can also ask the factory to "identify the body" for the timber. The so-called "white body" is a semi-finished product that has not been waxed or painted, and the clear wood grain of mahogany can be seen. When looking at the white body, you can use the camera to shoot wood grain or make marks to identify the wood while avoiding stealing beams and changing columns.
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