Bardox Paint Fang Xueping: The challenge is far greater than the opportunities for R&D

At the time of the 7th China Home Development Annual Conference, SouFun.com launched a super interview with 100 home elites to gather new intelligence to explore new engines for the development of the industry. In this issue of Super Interview, SouFun Home Furnishings invited Bartos President Fang Xueping to share his new ideas together.

Interview time: November 28, 2011 Interviews with guests: Mr. Bardez Fang Xueping, SouFun Reporter: Ye Xiaosong [Reporter]: President Fang, thank you for accepting our annual meeting. 2011 is destined to be an extraordinary year for the home industry. The introduction of purchase restriction orders, rising raw material prices, increased labor costs, and increasingly fierce competition in the market are all factors that have brought important impacts on home companies. What keywords will you use to summarize the 2011 market format? How does your company perform this year compared to last year?

[Fang Xueping]: The year 2011 is a year in which opportunities and challenges coexist, but the challenge is far greater than the opportunity.

The situation this year is indeed not optimistic and the pressure is very great. However, I have found that many companies face an unfavorable economic situation. Even if the sales of their own companies are weak, they are still optimistic, because only the market after a change and baptism will be more healthy and develop in a favorable direction. In the face of difficulties, companies actively respond to it is the fundamental way!

[Reporter]: What kind of companies do you think can survive in this process?

Fang Xueping: Strong R&D is a strong enterprise. Enterprises can only survive and develop if they increase technological innovation and change their marketing models to change and upgrade. In the face of changes in the external environment, if you stick to the old rules, you will only be eliminated. Only by following the market and continuously innovating can we achieve substantial growth.

[Reporter]: What is your forecast for the home industry in 2012?

Fang Xueping: In the new real estate environment, the home industry will face reshuffle, and the development of the home industry will be full of thorns.

[Reporter]: As the old saying goes, “the poor is the same, the different is the pass, and the general is long”. When our industries and companies have to change, it is imperative to seek new development engines. What new ideas do you have for your company's development?

[Fang Xueping]: Bardez Group has always practiced the corporate mission of “Healthy Life, Environmental Protection”, increased R&D investment in waterborne wood lacquer, UV lacquer, and waterproof coating, strengthened R&D team construction, and introduced a batch of doctoral and postdoctoral fellows. R & D personnel, and strengthen cooperation with universities and research institutions. Vigorously recruit high-quality talents, establish alliances with related universities and colleges, strengthen the construction of the staff team, and create a high-quality staff team.

[Reporter]: Speaking of new ideas and new engines, SouFun has brought a lot of new things to the home industry this year, such as the upgrading of on-line online marketing tools in September and the recent introduction of home services into the community in 15 cities across the country. , has been recognized and enthusiastic by many industry professionals. What are your views on these two bright spots?

Fang Xueping: Thanks to SouFun for building bridges for consumers and businesses, allowing businesses to serve more homeowners, but also allowing owners to have more choices.

[Reporter]: SouFun "2011 7th China Home Development Annual Meeting" will be held in Beijing on December 2 grand. This is also the highest-standard and most influential annual industry event in China's home industry. We have successfully held six sessions. The theme of this year's annual meeting is “New Areas, New Channels, and New Models”. We will conduct in-depth discussions on how to seize opportunities and change innovations in the area of ​​home networks, product channels, and marketing models. Your annual meeting with us What is the idea of ​​the theme? What is hope for this conference?

Fang Xueping: The theme of “new fields, new channels, and new models” mainly highlights “new”.

It is hoped that there will be some new methods and new changes that will allow everyone to stand out and conquer the trend so that companies can achieve higher speed development. I hope this conference can bring more benefits for the home industry, and further promote the brand!

[Reporter]: Finally, please send a message to our annual meeting!

[Fang Xueping]: I wish the "new fields, new channels, and new models" 2011 Seventh Annual Conference of China's home development held successfully!