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The audience watched the new product list in the "8th China Ceramics Industry's new list" participating product display area with "media views, expert opinions, new perspectives" as the concept and characteristics, focusing on the annual hotspots, pointing the industry trends, promoting the trend of evolution, and has developed It has become a unique media platform, concept list, wealth list and value list, and has become one of the best platforms for the mainstream of Chinese ceramics. Through eight years of development and development, the new list has become a supreme platform for the Chinese ceramic industry, affecting the future direction and development trend of the industry. Through the selection of the new list, the context of industry development has become clear. The high-end trend of ceramic tile products is more personalized. The selection of each new cutting list is a grand event of ceramic new products and fine products. Through the gathering role of the new list, these are independent innovations in the process, using advanced technology in the industry, unique design and creation. Products with outstanding performance in terms of profit and other aspects are displayed to the industry, which will help the industry to understand the latest process technology and product development trends. Based on the “8th China Ceramics Industry New Listâ€, the development of ceramic tile products has been mainly manifested in the following aspects: 1. This year, in the selection of participating in the new list of ceramic tile products, the number of antique bricks participating in the selection increased. Among them, imitation stone and imitation wood grain products have become the mainstream products of antique bricks. These products have strong texture design, good color tone, uniform color and high simulation. 2, polished tiles have decreased compared to previous years, but the product color and quality have improved. For example, Guangdong Huiya Ceramics Co., Ltd.'s “Puglia Cross-Border Stone†series products have the same texture as polished tiles and are comparable to the hardness of polished tiles, and are more wear-resistant and richer than traditional polished tiles. The product quality has been greatly improved. 3. The number of glazed tile products has gradually increased, and the glazed tiles have been developed from ordinary glazed tiles to jade as the pattern, and the transparent glazes have gradually become thinner. The enterprises have continuously improved the jade texture of the products and enriched the tiles. The form of expression makes the tiles more eye-catching. 4, microcrystalline stone has become the mainstream of the high-end market, while the technology is more mature, many companies have launched a single burning microcrystalline stone, the variety of colors and colors are more abundant, and more cost-effective. At the same time, various companies are striving to improve the functionality of microcrystalline stone, such as the "crystal polymerization" introduced by Eagle Ceramics, which solves the problem of non-wearing of microcrystalline stone products. 5. In terms of inkjet, with the continuous advancement of technology, the color of ink has become more mature, and inkjet products have gradually extended from the original tiles to the fields of antique bricks and microcrystalline stones, and with the technology. Progress will expand the scope of application. 6. In this selection, many participating products pay great attention to the combination of ceramic tile function and art design, such as the “relief art brick†of Guangzhou Jinying Building Materials Co., Ltd., the “YSC8080-076 series†of Goethe Art Code and other enterprises. The products launched are very focused on the beauty of the product's personality, integrating the elements of art into the tiles, striving to enhance the design of the product and increase the added value of the product. 7. Thin plates, thin bricks and other products began to increase, and the trend of thinning ceramic tiles and improving the functionalization of ceramic tiles was significantly strengthened. Some companies have introduced water-permeable bricks, acid-resistant bricks, sound-insulating bricks, thermal insulation bricks, anti-static bricks and other products. The company has gradually strengthened its innovation in the use of functions, focusing on the application value of the products. Generally speaking, the product content of this year's participating new list has been significantly improved compared with previous years, and the products have begun to tend to be high-end and personalized. According to statistics, the products registered for this year, symbolizing high-end products and high-tech content of microcrystalline stone and all-polishing glaze products, accounted for 60% of all registered products, which is also a signal for enterprises to strengthen the high-end market competition. Enterprise development professional ethics and social responsibility construction is particularly important In recent years, China's ceramic industry has developed rapidly, but its drawbacks have become increasingly prominent. The ceramic industry has also been put on the outside by "high energy consumption, high consumption, high pollution, low output" The hat of "three highs and one low" has been criticized. At the moment of serious ecological damage, the state has also strengthened the adjustment of backward production capacity, introduced a series of energy-saving emission reduction indicators and environmental protection policies, ceramic industry transformation and upgrading, energy conservation and environmental protection, and the urgency to achieve sustainable development is increasingly strong. . As a judge of this year's new list, Chen Fan, a professor at South China University of Technology, said that the current national industrial policy has strict requirements for energy conservation and environmental protection. Enterprises have the responsibility and obligation to achieve energy conservation through innovation. Reduce consumption and environmental protection. Therefore, in the judging of the new list, the professional ethics and social responsibility of the enterprise should be the primary consideration, so as to reflect the value guiding role of the new list. Coincidentally, at the forum of “One Tiger and One Talk†in the “8th China Ceramic Industry New Topâ€, when the host Hu Yihu asked about the big challenge of ceramic enterprises this year, 4 of the 20 guests on the stage chose "Environmental protection." In order to emphasize the importance of environmental protection, Ye Rongheng, the chairman of Guangdong Bode Precision Construction Materials Co., Ltd., even said that “in accordance with the recently issued environmental protection standards of the ceramic industry, almost no ceramic enterprise can achieve it. If it is enforced, it means all ceramic enterprises. It must be closed." "It seems that these companies have not paid enough attention to environmental protection. I believe that the 20 guests on the stage should choose environmental protection." At the second member representative conference and general meeting of the Fujian Ceramic Industry Association When the reporter told this incident to the executive vice president and secretary-general of the China Building Sanitary Ceramics Association, he said that the pressure of environmental protection would be much greater than the imagination of these entrepreneurs. In fact, the new list as a value list, at this time fully shows the guiding role of its wind vane. In this year's many awards, the country's major policies and industry trends are combined to conduct the selection. Guangdong Mona Lisa New Materials Group Co., Ltd., because of its innovative spirit, has repeatedly led the industry in research and development, and advocated low-carbon energy conservation. It is the only country in China's ceramics industry to be selected as “resource-saving and environment-friendlyâ€. The pilot enterprise won the “Year of the Year†award; Chaozhou Aolitai Ceramics Co., Ltd. has invested 10 million yuan to upgrade the production equipment and technology, promote energy conservation and emission reduction, optimize clean production, and obtain Guangdong building materials many times. The industry's energy-saving and emission-reducing enterprise title has won the “Annual Social Responsibility†award... The development of the economy is the need of today's society, but it must not be at the expense of the natural environment. Similarly, enterprises cannot achieve development at the expense of their health. Due to the harsh environment of ceramic enterprises, noise, dust, heavy physical activity and other unfavorable factors are plaguing employees of ceramic enterprises. In recent years, pneumoconiosis has frequently occurred in the industry, and employees' health has not been well received. protection of. In this evaluation, the judges also strengthened the evaluation of corporate social responsibility and professional ethics, and used it as an important reference. For example, Guangdong Xinmingzhu Ceramics Group Co., Ltd., Foshan Shiwan Yingpai Ceramics Co., Ltd., Guangdong Dongpeng Holding Co., Ltd., Guangdong Keda Electromechanical Co., Ltd., Guangdong Zhongyao Kiln Co., Ltd., etc. are all actively improving the staff environment. He also participated in social welfare undertakings, and he was recognized by the society. He also won the "Annual Social Responsibility" awards in this new list. Brand building strengthens cultural construction and highlights the function of exhibition halls At the moment of homogenization of ceramic products, the brand has undoubtedly become the core of enterprise marketing. Only by shaping a strong brand can it make its products stand out among many competitors. In the era of the era of knowledge-based economy, the brand is a passport to the market, and culture is the symbol and soul of the brand. Brand culture is the core embodiment of brand value, and it contains the spiritual elements of brand value, taste, taste and emotional burst. Brand culture not only enhances consumers' awareness of the brand, but also enables the brand to form a core competitive advantage. Strengthening the construction of brand culture is actually forming a unique brand image. The brand that won the "new year brand" award of this year's new list has formed distinctive characteristics in the brand culture. Green Apple Tiles advocates the concept of “fashion, avant-garde, humanity, environmental protection, technologyâ€, and accurately grasps the pulse of the times, and the brand style is distinct; “European Star†microcrystalline stone restores stone texture with micro-crystal technology, and is a designer. Providing rich design elements to enhance the artistic value and aesthetic value of home space and commercial space... In addition to the brand concept, the exhibition hall as a direct display of brand culture and image is an effective carrier for the brand to touch the hearts of consumers, and has a unique style of exhibition hall. Not only can the ceramic brand image become distinctive, but also enrich the external image of the product and render the brand's appeal, so most companies attach great importance to the construction of the exhibition hall. In this year's new exhibition hall selection, Wei Hua, director of the ceramic art design teaching and research section of the Guangzhou Academy of Fine Arts, said in the review that a good exhibition hall should reflect the functionality of the exhibition hall. To use and grasp the space of the exhibition hall, it is necessary to have a good intention. And creativity, on the basis of determining the theme, more deeply explore its cultural connotation and spiritual value. It is a pity that this year's new list of "new year's new exhibition hall (tiles)" vacancy, which also shows that in the construction of the exhibition hall, enterprises need to have a greater breakthrough. However, there are still some excellent exhibition halls that left a deep impression on the judges. Wei Hua believes that the exhibition hall of the Whale Sanitary Ware is doing a very good job. The facade of the exhibition hall and the decoration of the interior space all express a distinct theme. Its exhibition hall is dominated by marine culture and yacht cabins. Each corner exudes a rich marine atmosphere, elegant but not ostentatious, luxurious yet warm. In addition, it should be pointed out that this year's new list of "new year's new advertising (print advertising)" vacancies, "new year's new advertising (film and television advertising)" best award vacancies, the judges also agreed that this year's participation in print advertising and film advertising Lack of characteristics, which to a certain extent also reflects the current lack of soft power in the brand building. While increasing the investment in hardware, enterprises also need to strengthen the investment of soft power, through the packaging of self-image, and spread the brand culture, so as to gain the recognition of industry enterprises and end consumers. The upstream industry technology upgrade speeds up better for the ceramic enterprises as the upstream enterprise of the ceramic industry. The mechanical color glaze has made important contributions to the ceramic enterprises to provide technological innovation, improve product quality, energy conservation and environmental protection, etc., and continuously innovate in the ceramic industry. Development has laid a solid foundation. The upstream industry of ceramics plays an important role in the development of the ceramic industry. Therefore, as a forward-looking and predictive wind vane, the new list not only focuses on the innovation of product varieties, but also pays attention to innovation in production technology. The upstream industry's innovation in technology and equipment encourages the development of ceramic production in the direction of increasing production, energy saving and consumption reduction, and realizing the general trend of converting ceramics industry to low energy consumption, low resource consumption and low environmental pollution production mode. In the selection of this new list of mechanical products, the competition of ceramic digital inkjet printers is undoubtedly the most fierce, and many companies participate in the competition, which has a direct relationship with the upsurge of ceramic inkjet printing in China, and future competition. It will be more intense. At the same time, with the gradual intensification of competition, it will also stimulate the continuous updating and upgrading of ceramic printing technology. At the same time, it will accelerate the research and development of domestic ceramic inkjet inks, thus driving the localization of ceramic inkjet printing series. In addition to the speed of research and development of ceramic inkjet printing technology, mechanical products have also greatly improved in terms of improving automation and reducing the labor intensity of employees. The “New Generation Tile Intelligent Detection System†launched by Foshan Huihui High-Tech Co., Ltd. won the “New Product of the Year (Mechanical Equipment Category)†award of this year’s new list, which made up for the immature technical aspects of previous years. The instability of the intelligent detection system can achieve intelligent grading detection, size detection, deformation detection and other functions. It can be compatible with the detection of different specifications of antique bricks, polished tiles, porcelain tiles, etc., with high precision, simple operation and high stability. It is easy to maintain and also contributes to the realization of full-line automated production in the ceramic industry. In terms of color glaze, this year's selection is mostly for the glaze required for the production of full glaze and the microcrystalline fused pieces required for the production of microcrystalline stone, which is also popular with the current full glaze and microcrystalline stone. There is a big relationship. In fact, the full glaze and microcrystalline stone are very dependent on the surface glaze and frit in the form of expression, which also stimulated the glaze enterprises to increase research and development in these areas and develop newer and more advanced products. . In the face of fierce market competition, most ceramic machinery companies and color glaze companies believe that it is not enough to improve the technical content of products, but also need to strengthen their service system. Therefore, many companies have put forward the slogan of “providing a complete solution†in a timely manner, and also strive to strengthen their competitiveness by providing comprehensive services for ceramic enterprises.
Combing the ceramic industry to explore the future development trend
The selection of the new list includes the mainstream enterprises and cutting-edge enterprises in China's ceramic industry. It is a gathering of new ceramics and fine products. It is also a feast of elite gatherings, and it is a carnival of thoughts and collisions.