Double exhibition joint marriage furniture industry or towards innovation

He said China's largest furniture industry have to say two camps Pearl River Delta and Yangtze River Delta, so that has been staged in Shanghai and Guangzhou Furniture Fair Furniture Fair armies confront. However, the Guangzhou-Shenzhen-Fujian Furniture Fair, which was held in mid-March this year, broke two news: First, the Dongguan International Furniture Fair "Marriage" Shanghai International Furniture Fair; second, from September next year, the Guangzhou Furniture Fair in autumn will be Moved to Shanghai to compete with the original "China International Furniture Fair" in Shanghai.

Double exhibition marriage industry or welcome the common prosperity pattern

On March 17, at the 31st Dongguan Famous Furniture Fair, Wang Mingliang, director of Shanghai Bohua International Exhibition and Yin Chengzhi, chairman of Guangdong Modern Exhibition Management Co., Ltd. announced that the two major furniture exhibitions were Dongguan International Famous Furniture Fair and China International Furniture Fair The platform will cooperate, and the two parties will take the purpose of "sharing resources and jointly building a cross-regional cooperation platform for global furniture exhibitions". In the future, they will join the promotion content of each other's exhibition in their advertising, media, official website and press conference to promote each other Exhibition. In addition, the two parties will formulate new promotion plans based on the characteristics and long-term development ideas of the two exhibitions, injecting new vitality into the two exhibitions.

Immediately on March 18th, at the 33rd China (Guangzhou) International Furniture Fair, the two organizers, China Foreign Trade Center Chairman Wang Zhiping and the President of Guangdong Furniture Association Wang Ke announced that from 2015, 9 The autumn Guangzhou Furniture Fair held in Guangzhou last month moved to the Shanghai Hongqiao China Expo Convention and Exhibition Complex with an area of ​​1.36 million square meters. In the future, the China (Guangzhou) International Furniture Fair will be held in Guangzhou every March, and the China (Shanghai) International Furniture Fair will be held in Shanghai every September. Approved by the relevant departments of Shanghai on the 10th.

In this regard, industry insiders pointed out that from the alliance in different places to the same field competition, the domestic furniture exhibition industry puts down the stereotype of competition, breaks the regional monopoly, and will present a co-prosperity pattern.

The furniture industry or the road to design innovation

It is understood that more than 50% of the exhibitors of the Guangzhou Furniture Fair, known as the "Asian Home Trading Center and the Barometer of the Chinese Furniture Industry", are local furniture companies in Guangdong. In the future, the Guangzhou Furniture Fair will move to Shanghai in the future and change the region and name. Will it affect the international status of the Guangzhou Furniture Fair? Does holding a show in a different location increase the participation cost of local furniture companies? Wang Zhiping denied this and said that the specific details will be implemented one after another. release.

Zhou Shanlin, executive vice president of Federal Home Furnishing Group, who has participated in the Guangzhou Furniture Fair for more than ten consecutive years, said that in March in Guangzhou and September in Shanghai, he will maximize the advantages of furniture trade resources during the two prime time periods of each year, which will create an international brand for furniture companies And expanding customer resources are of great help. Liang Haichao, general manager of Guangdong Mingaowan Furniture, said that more and more Guangdong furniture companies are actively making original furniture designs, and are actively developing new technologies for furniture manufacturing. The Guangzhou Furniture Fair is held in Shanghai to allow more overseas buyers Feeling the strength and charm of Guangdong's original furniture can help change the traditional impression of "Chinese furniture without design".

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