Ruibao wallpaper Wang Shumin: Leading the wallpaper industry with technology

In the 1990s, the fashion and artistry of wallpapers were loved by many consumers. Wallpapers began to be popular in the market, and many imported wallpapers also entered the Chinese market with one purpose: to make money. Under the premise that most consumers in China do not understand the quality of wallpapers, operators have shipped a large amount of foreign stocks to China and sold them to consumers.

At that time, the wallpaper was applied, and the base coat of the wall treatment was alkyd varnish, which was an environmentally friendly material. The white latex was used for the wallpaper, and the adhesion between the materials and the materials was not good. The wallpaper after the application was slow. Slow yellowing, curling, and delamination, consumers throw away the wallpaper in a year or two. In 1995 and 1996, with the rise of paint, consumers naturally had a choice to replace wallpaper with paint.

The immature market, immature products, and manufacturers who only make money are pushing the wallpaper industry to the lowest point. From 1998 to 2000, there were only 13 factories in China's original hundreds of production lines.

Create a brand against the trend

The decline of the industry has caused many wallpaper operators to sigh, everyone thinks the industry is over. However, Wang Shumin, who made the iconic floor at that time, had a completely different view. "I still optimistic about that wallpaper, of course, there is a dream, but also a big dream of home, we have to do extended products, to establish a brand." Wang Shumin, president of Ruibao (Beijing) Decoration Design Co., Ltd. said.

Wang Shumin, who was born in the chemical industry, knows very well the composition of paper and glue used in the wallpaper industry. In Wang Shumin's view, the problem with wallpaper is not the wallpaper itself, but the psychological erosion of the operators who want to make money and become rich overnight. This industry. However, these are not the fault of the wallpaper itself. The rich expressiveness of the wallpaper determines the wallpaper, and it is likely to have a good development momentum in the future.

Wang Shumin, who is optimistic about the development of wallpaper, began to learn to do this industry when the wallpaper industry was the worst, and was determined to bring the wallpaper industry back to a regular development track.

In 1999, under the leadership of Wang Shumin, he opened his first wallpaper store. The materials are imported, and at the same time, we seriously take care of our customers. Slowly, there are some fixed customer bases to buy, and in 2002 profitable. In addition, the entire industry has been innovative in technology and design after 2002 and 2003. Slowly, in 2004 and 2005, the wallpaper industry began to recover, and in 2006 wallpaper started to catch on fire.

Although many merchants have a brand awareness, the environment of the wallpaper at that time was more like a grocery store. In addition to wallpapers, other merchandise is sold in the merchant's store. This store is the brand of Zhang San, and that one is the brand of Li Si. Such small brands are almost everywhere in the home building materials market. Therefore, the entire wallpaper industry is still in an initial development period, and has not yet entered a real industry brand period.

When the financial crisis broke out in 2008, some brands in the home furnishing industry began to be eliminated. The utilization rate of wallpaper in China's interior decoration is only 5%, and the huge market potential has attracted many merchants to join. Manufacturers, wholesalers, and retailers have sprung up, and various wallpaper brands have appeared in the market in large numbers. The quality is uneven, and the prices are chaotic. In 2009 and 2010, Chinese wallpaper companies grew from 13 to dozens, and now there are already thousands of production lines and small factories.

Wang Shumin judged: This kind of phenomenon that seems to be a crowd of rivals and a prosperous faction, but in fact the dark tide is surging, is actually a prelude to a big shuffle. As the post-80s and post-90s gradually become the main consumer groups, these new groups have their own unique ideas. They do not want the products they buy to be seen in other people ’s homes. A customized service has become popular, and the wallpaper is branded. The time has come.

After leaving the icon in 2008, Wang Shumin devoted himself to the research on the wallpaper industry, organized and cultivated his own technical team, and adopted the best computers and equipment to focus on wallpaper research and development. Kung Fu pays off, in 2008, Ruibao developed the first product "Xiangyun", which is a work that uses Chinese embroidery to wallpaper.

After the birth of "time", the emergence of "time" subverted the idea that only foreign countries can produce good products, which is a great shock to the Chinese wallpaper industry.

In 2010, Ruibao's original "Sheng Shi Hua Zhang" series became the only Chinese original product that was invited to participate in the Milan Home Show. In 2011, Ruibao wallpaper allows the owner to experience a wonderful three-dimensional pattern. These innovations have gradually established Ruibao's position in the industry, making it gradually become a benchmark in the industry.

Technological innovation leads the wallpaper industry

In addition to self-developed wallpaper, Ruibao also made many innovations in base film and adhesive powder.

In 2012, Ruibao developed a full-effect base film, which can be used on a variety of wall surfaces such as latex paint and putty walls. It can both protect the wall and facilitate the laying of the wall when wallpapering. The invention of this accessory product has led to the habit and popularity of using base film in the wallpaper industry in China. At the same time, Ruibao launched a patented high-efficiency anti-formaldehyde ecological rubber powder.

Ruibao adhesive powder is an excellent glue-free professional wallpaper adhesive product. It has a wide range of use and is suitable for almost all wallpaper types. It adopts a high-performance European formula with neutral pH and strong adhesion. Wallpapers of the European and American system have stronger pertinence and applicability, and can meet the high-standard paste requirements of such wallpapers. Moreover, Ruibao rubber powder is made of 100% imported raw powder and pure natural materials. It does not contain harmful substances such as formaldehyde, which is environmentally friendly and safe. At the same time, it can purify the formaldehyde in the surrounding air, which is conducive to fresh and healthy indoor air.

From the consumer's standpoint, Ruibao integrated technology into the existing production process of wallpaper. It took three years to develop the Ruibao Purified Wallpaper "Heart Purification" series in 2014, which has "clean aldehyde, antibacterial, pollution resistant", etc. Features.

Ruibao uses appropriate technology to apply photocatalyst materials to the wallpaper, giving the wallpaper the function of purifying formaldehyde and other pollutants. This is a new function added by Ruibao on the basis of the original function of the wallpaper. After thousands of tests, Ruibao finally ensured that the color process of the wallpaper was not affected and also took into account the good and efficient net aldehyde effect. Under the inspection of the National Building Material Testing Center, Ruibao purified the wallpaper "heart net" The net aldehyde rate of the series products can reach up to 90.2%, which is a leading attempt and breakthrough both domestically and internationally.

Ruibao Purification Wallpaper "Xin Jingjie" series products make full use of silver's antibacterial mechanism: Ag + has strong redox properties, it can strongly attract the thiol group (-SH) on protease in bacteria, and quickly combine with it, Inactivate protease, causing bacterial death. In order to make the wallpaper have anti-fouling and anti-fouling capabilities, the R & D team of Ruibao Wallpaper designed the internal organization of the "Xin Jingjie" series products to have a structure very similar to the lotus leaf, so that the self-cleaning function of the "Xin Jingjie" series could be strengthened . So once there are stains and dust attached to the wallpaper, just gently wipe with a damp cloth, the wallpaper surface will not leave marks.

For a long time, the wallpaper is too thick and the wall is unstable, which is a problem in the industry. Ruibao improves the ratio of wallpaper installation accessories by innovating the ingredients, and enhances the wall firmness of the wallpaper; in the production process, through the use of thin materials and new processes through technological innovation, the finished wallpaper is prevented from being too thick.

These seemingly tiny functional experiences, but behind them are huge material technology and revolution in the building materials industry.

In a sense, the series of products of Ruibao Purification Wallpaper "Heart Net" is no longer a traditional building material product, but a technological product. Ruibao is leading the building materials industry into a technology-centric industry with a high sense of social responsibility and a sense of mission to lead the perfect development of the building materials industry. Now, Ruibao is completely comparable to foreign wallpapers in terms of quality, color, variety, grade and function of wallpapers, and gradually develops towards internationalization.

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