As we all know, the price of e-commerce is often cheaper than that of physical stores. Therefore, many consumers will go to physical stores to experience products and then go home to place orders on e-commerce sites. This phenomenon has become commonplace and is called the "exhibition hall phenomenon" ". In the home building materials industry, such a situation has occurred, and the store was distressed several times for the decline in sales. However, since this year, the physical stores of the home building materials industry have begun to get rid of the "exhibition hall phenomenon". Many consumers first browse the lowest prices of furniture and building materials on the Internet, and then go to the home store to experience the products and bargain for orders. Sprout. Phenomenon elaborate online inquiry before offline purchase Once upon a time, due to the high price of offline physical stores in the home building materials industry, many consumers chose to visit the showroom in the store and then placed orders with e-commerce. However, as the specifications of the offline market mature, many characteristics of the home building materials industry's standardization and customization also gradually get rid of this problem. Ms. Zhou is a typical example of the "anti-exhibition hall phenomenon". She has recently completed the renovation of her home, but she hasn't bought a lamp in her bedroom. She took a fancy light from Philips. After checking the prices on e-commerce platforms such as Taobao and determining the lowest price, she drove to the nearby Jinsheng International Home. After seeing the actual product style, Ms. Zhou directly asked if she could give The same price on the Internet, after being affirmed, placed the order directly in the store. The reporter asked Ms. Zhou: "Why not place an order online, anyway, it will be delivered the next day or the third day?" She said: "I think the decoration will be done on the same day, anyway, the price is the same, and it can still Seeing the real thing, why not buy it directly? " Phenomenon analysis physical home store has more advantages Manager Wang of Wrigley Sanitary Ware stated that he was not surprised by the appearance of this “anti-exhibition hall phenomenonâ€. “Building materials such as bathroom cabinets and cabinets require post-services such as measurement and installation. Solved. "Manager Wang told reporters," Customers in physical stores usually enjoy multiple services such as measurement and customized installation. These aspects of online shopping are definitely unsolvable. Ms. Ruan, the person in charge of the Dailer mattress brand, revealed to reporters: "In the physical store, customers can feel the product quality more intuitively, can experience the softness and hardness of the mattress, and have professional sales staff to introduce it. After the distance, consumers will deepen their understanding of the brand and develop a sense of trust, so they can decide whether to buy the product. " "It's like going to the mall to buy shoes, the shopping guide will suggest you try it, and look at the furniture too. How do you know if the sofa is soft and hard without sitting down, and if you don't touch it, you know if the material has texture." Mr. Huang believes: "Many large pieces of furniture are expensive, and there is no guarantee for online shopping, so in the end, many customers will choose to place orders in physical stores." Industry insiders said that due to the characteristics of the home building materials industry in terms of experience, installation, and after-sales, the "anti-exhibition hall phenomenon" has emerged. For these consumer groups that have grown up due to the "anti-exhibition hall phenomenon", home building materials physical stores should better seize the opportunity of face-to-face communication with them. Editor in charge: GO Jiaju CC Chunlei Quntification Co.,Ltd , https://www.hychunleitools.com