Significant projects at home and abroad have made a new stage of rapid development of Longdian

Join the ASSA ABLOY Group to achieve new developments

Longdian was established in 1994. After nearly two decades of development, it has been well-known in the region and even the whole country. In order to achieve better development and move towards globalization, Longdian joined the ASSA ABLOY group, the global leader in door-opening solutions, in 2010. After three years of integration, its products and technologies are developed and marketed. And the expansion of the project and other aspects have outstanding development. According to the internal statistics of Longdian, the company's sales revenue in 2010 was 98.58 million yuan. After an average annual growth rate of 16.7%, the sales revenue of Longdian increased to 147.92 million yuan in 2013. Similarly, In terms of contracted orders, Longdian also experienced a high growth rate of 18.95% per year, which was rapidly increased from RMB 117.5 million three years ago to RMB 184.39 million.

For the development of the company's market and projects, Longjin's general manager consultant Wang Jinxing said: "We attach great importance to the development of key strategic customers. In the next three years, we will only work with South China Vanke, Guangdong Hesheng Real Estate and China Resources Southern Company. We signed a procurement contract with an average value of less than 25 million yuan. At the same time, we also strive to seize the market for urban standard buildings in the market and strive to expand the market influence of Longdian. In addition to the commercial and public markets, Longdian’s performance in the field of nuclear power is also very prominent. We currently have more than 20% market share in this field, and have already obtained special door contracts for Zhejiang Fangjiashan Nuclear Power, Hainan Changjiang Nuclear Power, Shandong Haiyang Nuclear Power and Guangdong Taishan Nuclear Power. Wang Jinxing emphasized the importance of R&D: “When Longdian joined the ASSA ABLOY Group, we worked hard on the research and development of products and technologies. In just three years, we developed five new products. There are 15 new products; at the same time, we are also involved in the preparation of five categories of national fire protection product standards. The high investment and high concentration in R&D have become an important driving force for the rapid development of Longdian. ”

Participate in large-scale projects at home and abroad to win market recognition

It is reported that Longdian has recently participated in several landmark projects. At the end of 2013, the company successfully signed a contract with Guangzhou Chow Tai Fook Financial Center to provide fire doors and fire shutter products for the construction project. This project is known as the tallest building in Guangzhou and will be completed and delivered in 2016. After the completion, the “first high-rise building” will be a comprehensive building with super five-star hotel, international service apartments with the highest service standards, and international standard Grade A office buildings and shopping malls. Therefore, the requirements for fireproof products are very high and there are many types of requirements. In this project, Longdian provided products including steel fire doors and stainless steel fire doors with a total of 1,146 feet, wooden fire doors of 2,701 feet, and special fire shutters of 11,237 square meters.

Speaking of this cooperation project, Cui Hongwei, general manager of Longxing's Civil Business Department, further introduced: “From project bidding to providing product services, Longdian is able to stand out and win customer trust because of: focus, concentration, professionalism, The expert has eight words. This project is the single project with the largest contract amount ever signed by Longdian. In addition to difficulties in design, production, construction, and on-site management, the biggest difficulty is the lack of professionals. It can be said that this The smooth implementation of the sub-project also reflects the talent advantage of the group. With the strong support of the brother company, we successfully broke through the difficult problem of deepening the technical drawings after entering the market. On the other hand, the project materials and processes for fire protection products. The requirements are very high, but with many years of experience in the processing of rail transit and nuclear power special door products, Longdian has successfully overcome the problems in technology, equipment and personnel.

In addition, Longdian also provides security products for several airports in China, including Guangzhou Baiyun Airport, Kunming Airport and Jieyang Chaozhou Airport. At the end of 2013, Longdian once again supplied fire doors and fire shutters to the T3 terminal building of Shenzhen Baoan Airport, which once again reflected the professionalism of Longdian in airport security. Yan Qinghua, Marketing Director of Longdian, said: "As a commercial public facilities project, because the Guangzhou Airport T3 terminal has a large area and the installation points are scattered, the customer's requirements for the products are very strict. We have adopted high quality imports. Hardware equipment to reduce the maintenance cost of the product during the warranty period, thereby controlling the overall installation cost of the project and making the product more secure."

Longdian has participated in many large-scale domestic projects. After joining the group, the company has set its sights on the international market. With the broad platform of the group, Longdian has become the largest exporter of fire doors for Russia and its federal regions in South China. It has won many key projects in Hong Kong and Macao, and its current annual export volume is about 30 million RMB. Since joining the fire door export business in 2005, Longdian has provided fire doors and special function doors for the China International Shipping Container Co., Ltd. Australia project, the China Construction Overseas Decoration Group's Bahamas project, the Sudan project, and the China Railway Construction Group Nigeria project. product.

Among them, Longdian’s winning of the fire door in the project of the large island resort hotel in Bahamas marked its first entry into the American market. Long Pei’s marketing manager Ying Peiyu gave a detailed introduction to the project: “The project is located in the capital of the Bahamas and is a large island resort with more than 3,000 rooms integrating leisure and shopping. All of its fire door fans and some decorative interior door fans have a total number of more than 9,000 sets of door leaves.” When it comes to winning the key to the project, Peiyi has placed the standard in the first place: “The standard for adapting to local projects in foreign projects is Difficulties, Longdian focused on two parts, one is the local fire regulations, one is the production and use habits of local products. In this project, Longdian relies on familiarity with foreign standards, understanding of products, technology The rapid reflection of the upper and the business makes the customer first recognize our professionalism. Secondly, in the follow-up fire door American standard certification and the product meets the American production specifications, we have achieved the dragon through various analysis comparisons and tests. On the basis of the standard design structure and material selection of electricity itself, process improvement and quality standard management are realized to realize the structure and beauty of Longdian process. The perfect combination of national fire protection standards and production specifications."

Consolidate the mid- to high-end market and lead domestic fire doors

The experience of providing fire protection products for many large public and commercial projects at home and abroad has enabled Longdian to experience faster growth. Being a member of the ASSA ABLOY Group also makes Longdian technically closer to and adapt to national standards, laying an important foundation for further entry into the international market. In 2014, Longdian will position itself with the mid-to-high-end market. Wang Liquan, general manager of Longdian, said: “We will focus on the commercial and industrial rail transit market, and will also vigorously develop the development and production of special gates in the nuclear power sector. Electricity will stabilize sales in the high-end market this year, and at the same time, it will seize the market share of low-end ordinary fire doors. After joining the ASSA ABLOY Group, Longdian's investment in R&D and innovation is more significant, and we hope to be able to The product share has been increased to 30% to ensure Longdian's technological leadership in the field of fire doors.

About Longdian

Shenzhen Longdian Technology Industrial Co., Ltd. was established in 1994. It is a comprehensive enterprise approved by the National Public Security Fire and Environmental Protection Department and registered by Shenzhen Industrial and Commercial Bureau. It specializes in fire safety and security product technology research and sales. Has nearly 20 years of experience and history in R&D, design, production, sales and engineering installation. The company's fire protection products meet the national GB standards; BS standards; EN standards; UL standards; Australian standards and Russian national fire detection standards. In addition to the high popularity of the products in the country, fire door products are exported to some countries in Eastern Europe and the Middle East.

In 2010, the company joined the ASSA ABLOY Group, a door hardware and door manufacturing company, and became one of the ASSA ABLOY Group's subsidiaries in China.

About ASSA ABLOY Group

As a global leader in door opening solutions, ASSA ABLOY is committed to meeting the full range of users' needs for safety, security and convenience. Since its inception in 1994, the ASSA ABLOY Group has grown from an initial small regional company to today's large multinational group with approximately 43,000 employees and annual sales of over SEK 48 billion (45 billion RMB). The products provided by the Group have also evolved from mechanical locks to smart door opening solutions, covering a complete range of door-to-door switches from locks to safety doors and access control systems. ASSA ABLOY Group operates in more than 70 countries, including many internationally renowned brands such as ASSA, BESAM in Sweden, ABLOY in Finland, VINGCARD in Norway, IKON in Germany, Eff-Eff in Germany, SARGENT in the US, HID, Yale , France's VACHETTE, JPM, etc. The ASSA ABLOY Group has approximately 12,500 employees in China and high-end commercial and civilian hardware brands such as Yale, Domex, Guli and Panpan.

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