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Nowadays, the "expansion" style is emerging in the home furnishing industry. Among them, the performance of home furnishing stores is even worse. In the first half of 2010, the major home furnishing stores broke out in a concentrated manner and actively planned the national layout. In 2011, there were two voices about rapid expansion and conservative management on the topic of expansion in the market. However, most helms at home stores said that the expansion of stores will continue to accelerate, and they will look for new development models. At the same time, home practitioners also hope that upstream and downstream will work closely together to reduce costs, and home furnishing companies are coveting development companies to profit. In addition, in 2010, Internet marketing demonstrated its extraordinary strength, and the home furnishing industry as a whole was vigorous in opening up new realms of the Internet. From the initial simple product and company information release, to the display of corporate image and culture, to the naming of relevant columns, to the opening of online events, and even to the online launch of electronic malls ... These measures have conveyed the network era to the industry A new model and pattern that the home furnishing industry is about to face. In 2011, more and more first-line brand furniture companies will open up their own boundaries in the field of e-commerce.
The large-scale entry of national brands will only intensify the competition in the industry. Strong brands can still get a "cup of soup" in the market through industrial upgrading. Meikemeijia's plan for the year is to develop from 45 stores in the country to 60 stores, two a year The new product release will not be "lost". Faced with the new market environment, the "welfare" consumers receive will be more cost-effective products.
In 2011, more international home furnishing brands will enter the Chinese market, the proportion of the Chinese middle class will further increase, and consumer groups will have higher and higher requirements for furniture brands. If next year is really "winter", then the "brand" will be Merchant competition and foothold are the top priorities.
2011 is a special year. How will many furniture companies change in the next 10 years? Which will be the most powerful furniture leading brand in the next 10 years?
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Throughout 2011, look forward to the Chinese furniture market
2010 is the year of the network, and various network events have occurred one after another. 2010 is a marketing year, and the World Cup, Shanghai World Expo, and Guangzhou Asian Games "three major events" gathered, various industries have taken advantage of the three major events to develop marketing strategies. When the emerging online media encounters strong marketing opportunities, this year is destined to be extraordinary.